Associate Account Manager

Role: Account Manager
Location: Mumbai
Experience: 1 - 3 Years
About The Media Ant
The Media Ant is a 9-year-old tech lead media agency. We are India’s largest media
agency offering media planning and buying service completely through its self
serve platform
The Media Ant is winner of various startup awards and has worked with more than
500 brands over the last 9 years. Please visit our website for more information.
TheMediaAnt, is on a mission to make advertising space discovery, media planning
and execution of marketing campaigns more effective by use of technology. Over the
last 9 years, we have been successful in aggregating over 3 Lakh advertising spaces
covering every nook and corner of India. With the vision of making advertising
simpler, we are dedicated to spend the next 9 years in using technology, creation of
better process and building India’s largest Media Agency.
Account Management is one of the integral team for TheMediaAnt. With the help of
this team, TheMediaAnt, reaches out to brand/company, interacts with its
customers, generates business and most importantly gain insights to improvise
Role of Account Management in TMA:
Account Management (AM) in TMA is about generating sales and solving customer’s
problem with regards to marketing/advertising. The AM team works as an extended
marketing arm of the brands and all the actions strongly exhibit a Customer-First
approach. The primary role of the AM department is to identify potential
brand/company, onboard new clients and to ensure the retention of the existing
ones. In the process of onboarding and retention, the AM team is also exposed to
campaign planning and execution based on the client's brief.
What makes this role interesting?
1. Complete understanding of Sales
2. Exposure to variety of clients from different industries
3. Get to work with marketing team of various companies (small, mid, large)Job Description:
The role has 2 distinct areas of responsibility:
1. Day to Day work
2. Relationship Management
Day to Day work:
Account Manager is expected to –
•
Identify new brand/company basis trend, market knowledge, current
advertisers
•
Reach out and make connects with identified brand/company
•
Understanding clients business, identifying their marketing problems and
collection of marketing campaign brief
•
Plan the advertising campaign basis the brief and get a go ahead from
clients to execute the advertising campaign
•
Collaborate with internal teams to ensure that the campaigns are
performing/executed as per the commitment.
•
Coordinate with clients for smooth flow of work and reporting of ongoing
advertising campaigns
•
Gain insights from Customers and identify bottlenecks the user faces
while using Sharing of these insights to the
product team to make necessary change on the platform.
•
Ensuring that the monthly/yearly revenues targets are being achieved
•
Preparing Daily Task Reports
•
The work hours are equally split between - answering emails/calls and
campaign execution & campaign planning
Relationship Building:
•
Forge strong business relationship with the clients
•
Build a culture of high performance & innovation in the team
Experience and skills required
Must Have
•
Fresher or a maximum 2 years of experience in client facing role
•
Agility - Willingness to quickly learn and adapt in a fast-changing
environment
•
Strong communication - Excellent verbal and written English language
capability•
Good logical reasoning, arithmetic, and analytical abilities
•
Decent knowledge of MS Excel & PowerPoint
•
People management and team handling skills
•
Ability to carry out quick online research to find insights/data
•
Quick to observe – Trends in the market, Campaign issues, client
expectation, team issues
Good to have
•
Prior experience in team management
•
Experience of hiring and building team

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