Integrated Marketing 12 to 14 Years Mumbai
1 week ago
Focus on demand generation efforts through cross sell, up sell opportunities in existing accounts as well as new logo acquisition.
- Collaborate with relevant marketing peers like PR, digital specialist to conceive and execute marketing initiatives that deliver against our strategic KPIs of brand visibility, media coverage and share of voice, and measurable pipeline impact.
- Oversee the development of key content pieces and campaigns; manage a network of internal and external suppliers; act as a gatekeeper for relevance and quality, providing feedback to content creators as needed, and embedding a culture of customer-centric thinking, strategic alignment and strong quality controls.
- Pursue ways to innovate in marketing and communications practice.
- Oversee a global calendar of marketing initiatives and content and ensure there is accurate forecasting for local M&C leaders and business leaders.
**Primary Skills**:
- Work closely with M&C leaders of a geo to establish go-to-market priorities and propositions.
- Develop marketing strategy and approach, leveraging the resources available to maximize impact on the most strategic topics and growth areas.
**Secondary Skills**:
- Leverage the team to strengthen and industrialise marketing processes and improve the timeliness and reliability of outputs.
- Report on Marketing Contribution to Sales and effectiveness of campaigns.
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