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Digital Marketing Analytics 12 to 14 Years mumbai

2 weeks ago

Mumbai, India Capgemini Full time

Improving efficiency in digital marketing strategies and increasing ROI.
- Challenging existing digital strategies and suggesting solutions with a competitiveadvantage.
- Leading tool & platform integrations for analytics.
- Understanding the overall digital landscape of the organization as well as that ofkey competitors.
- Leading a team of web, SEO and social media analysts.
- Benchmarking performance across all online channels.
- Using methodical performance analysis to influence/support campaign strategies.
- Evaluating tools and opportunities to automate benchmarking.
- Overseeing the set up & implementation of Web site traffic tracking across allglobal & local sites.
- Driving the development of custom dashboard for regular & precise reporting.
- Reporting on key metrics, analyzing and interpreting trends.
- Providing actionable insights based on the available analytical data.
- Analyzing online user behavior, conversion data and user journeys.
- Performing ROI analysis to evaluate efficiency and effectiveness of differentmarketing campaigns.
- Working closely with the Group digital & branding team.
- Collaborating with the technical/ development teams on specific projects/requirements.

**Primary Skills**
- Implementing measurement strategies aligned to marketing and business objectives.
- Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group.

**Secondary Skills**
- Collaborating with external partners such as agencies to assist with data collection and reporting.
- Training and driving the analytics-enablement agenda among marketers.