Brand Strategist

20 hours ago

Mohali, India Celeste Experience Full time

**Company Description**

Celeste Experience is a team of creative creatures, marketing wizards, hawk-eyed strategists, and knowledgeable content marketers. Our focus is not individual success but leadership of the team. Every achievement, every satisfied client, every creative concept adds to our spectacular legacy. We are located in Chandigarh, India.

**Overview**

As an brand strategist in an advertising agency, your role is to oversee the development and execution of a brand's marketing and promotional strategies. You are responsible **for managing the brand's image** and ensuring consistency across all marketing channels. Here are some key responsibilities and tasks typically associated with the role of a Client Servicing Representative:
**Job Descriptions**
- Brand Strategy Development: Work closely with the marketing team and senior management to develop a comprehensive brand strategy that aligns with the company's overall goals and objectives.
- Brand Positioning: Determine the unique selling points and value proposition of the brand and establish its position in the market. Conduct market research and competitor analysis to identify opportunities and differentiate the brand from competitors.
- Brand Identity: Develop and maintain the brand's visual identity, including logos, typography, color schemes, and brand guidelines. Ensure consistency in brand messaging and visual representation across all marketing materials.
- Marketing Campaigns: Plan, execute, and evaluate marketing campaigns to increase brand awareness, drive customer engagement, and achieve sales targets. Collaborate with internal and external stakeholders, such as advertising agencies and creative teams, to develop compelling marketing materials.
- Performance Measurement: Track and analyze key performance indicators (KPIs) to assess the effectiveness of brand initiatives and marketing campaigns. Use data-driven insights to optimize strategies, identify opportunities for improvement, and report on the brand's performance to senior management.

**Preferred Qualification**:
MBA marketing

bachelors in mass media and communication

**Salary**: Up to ₹60,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Advertising marketing: 1 year (preferred)
- Branding: 3 years (preferred)

Ability to Commute:

- Mohali, Punjab (required)

Ability to Relocate:

- Mohali, Punjab: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 8847665348

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