Social Media Marketing Strategist

24 hours ago

Mohali Punjab, India Cosmetic Brand Full time

**Position Overview**

**Key Responsibilities**
- **Social Media Strategy Development**:

- Create and implement comprehensive social media strategies tailored to the ayurvedic beauty products.
- Identify and target key audience segments across platforms such as Instagram, Facebook.
- Align social media efforts with broader marketing goals to drive brand awareness, engagement, lead generation and maximum reach to audience
- **Paid Campaign Management**:

- Design, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads.
- Conduct A/B testing to refine ad creatives, targeting, and bidding strategies for maximum ROI.
- Monitor budgets, analyze campaign performance metrics, and adjust strategies to achieve KPIs.
- **Performance Marketing**:

- Develop performance marketing initiatives to drive traffic, leads, and conversions.
- Use analytics tools to track campaign success and identify opportunities for improvement.
- Optimize campaigns based on data-driven insights to ensure high-quality results.
- **Community Building and Engagement**:

- Build and nurture online communities around the brand through organic and paid initiatives.
- Collaborate with the community team to foster meaningful engagement and manage conversations on website sale.
- Identify and engage with influencers, brand advocates, and key team players.

**Qualifications and Skills**
- **Experience**: 2-4 years in social media marketing, performance marketing, or a related field, preferably in the e-commerce beauty products industry.
- **Education**: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- **Technical Expertise**:

- Strong knowledge of PPC, paid campaigns, and performance marketing.
- Experience with SEO tools and techniques.
- **Creativity**: Proven ability to design and execute creative marketing campaigns.
- **Analytical Skills**: Proficiency in data analysis and campaign optimization using tools like Google Analytics, Facebook Ads Manager, and SEMrush.
- **Communication**: Excellent written and verbal communication skills with an eye for detail.
- **Tools**: Experience with social media scheduling tools and analytics platforms.

Pay: ₹12,901.71 - ₹42,543.07 per month

**Benefits**:

- Food provided
- Health insurance
- Leave encashment

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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