Digital strategist

5 days ago

Mohali, Punjab, India Asituj Global Services Pvt Ltd Full time ₹ 3,60,000 - ₹ 5,00,000 per year

Job Title: Digital strategist (Advanced SEO/Grey-Hat/ Black-Hat) – Travel Industry

Location: Work from Office

Timings: US Shift

Experience Required: Minimum 1–2 years (U.S. Travel market experience mandatory)

Industry: Travel in US market

About Company

Asituj is a premier outsourcing and fulfilment centre company that specializes in providing comprehensive customer service and fulfilment solutions to global brands. With a commitment to excellence, Asituj ensures that every interaction is handled with the utmost professionalism, reflecting the high standards of the brands they represent.

At Asituj, we collaborate closely with Travelay to support their content and communication needs that align with their global, tech-driven strategy.

Full job description

We are seeking a results-driven Black Hat Digital Strategist from Travel Industry to develop and execute advanced Marketing strategies aimed at achieving rapid ranking improvements, traffic growth, and enhanced online visibility. The ideal candidate will have in-depth knowledge of both traditional and unconventional SEO tactics, algorithm loopholes, and ranking mechanisms across major search engines.

Key Responsibilities:

  • Execute and manage Digital Strategist (Grey Hat, Black Hat) to boost calls in the travel domain.
  • Plan and manage Google Ads, Meta Ads campaigns to drive traffic and leads.
  • Optimize campaigns for maximum ROI.
  • Identify and exploit growth opportunities through creative and technical SEO tactics.
  • Analyze competitors, SERPs, and trends to maintain a leading edge.
  • Work closely with the marketing team to meet traffic and call conversion targets.
  • Develop and execute advanced SEO strategies to boost organic traffic, visibility, and conversions.
  • Implement Black Hat SEO techniques such as PBN management, cloaking, link schemes, and 301 redirects to achieve top search rankings.
  • Manage and optimize Private Blog Networks (PBNs), Web 2.0 properties, and expired domains to enhance domain authority.
  • Conduct in-depth keyword research, LSI optimization, and competitor analysis to identify profitable niches and ranking opportunities.
  • Acquire high-quality backlinks via guest posting, niche edits, link exchanges, and automated link-building tools.
  • Utilize automation tools such as GSA Search Engine Ranker, Scrapebox, Xrumer, and others for link campaigns.
  • Monitor bot traffic, CTR manipulation, and performance analytics to refine lead generation strategies.
  • Stay ahead of algorithm updates, Google penalties, and recovery tactics to maintain consistent rankings.

Requirements:

  • Proven experience of 2-5 years in Blackhat in Travel Industry only with measurable results.
  • Strong understanding of search engine algorithms, penalties, and recovery techniques.
  • Proficiency with tools such as Ahrefs, GSA, Scrapebox, XRumer, and other automation platforms.
  • Knowledge of domain authority manipulation, link networks, and content spinning.
  • Analytical mindset with the ability to manage risks effectively.
  • Excellent problem-solving and adaptability skills.

Preferred Qualifications:

  • Experience with large-scale link-building or traffic generation projects.
  • Understanding of purely Black Hat SEO frameworks.
  • Technical SEO knowledge (server-side redirects, indexing, etc.).

Job Types: Full-time, Permanent

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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