
Chief Marketing Officer
2 weeks ago
**Role Overview**:
The CMO will be part of the **leadership team**, owning Varaha’s **brand narrative, PR, digital presence, and growth marketing strategy**. You will work closely with the founders to elevate Varaha’s global visibility, attract buyers and investors, and shape the way the world perceives climate-tech solutions from the Global South.This is a **startup leadership role** — you’ll be building the marketing function from the ground up, blending strategy, execution, and team-building.
**Reporting to**: Founders CEO
**Key Responsibilities**:
**Brand Communications Leadership**
- Build and own Varaha’s global brand narrative — positioning us as a pioneer in climate-tech and nature-based carbon solutions.- Drive PR strategy, securing features in **top-tier international media (Bloomberg, Forbes, Reuters, etc.)**and amplifying founder voices.
- Craft compelling communications highlighting farmer impact, soil health, and measurable carbon removal.
**Growth Digital Marketing**
- Develop go-to-market strategies targeting carbon credit buyers, investors, and partners.- Lead demand-generation campaigns across digital platforms (LinkedIn, YouTube, newsletters, partnerships).
- Build strong communities and thought leadership through storytelling, webinars, and ecosystem engagement.
**Content Creative Strategy**
- Oversee high-quality creation of decks, presentations, one-pagers, videos, and branded materials.- Manage end-to-end social media campaigns, ensuring measurable growth in engagement and influence.
- Guide website content and ensure it reflects Varaha’s evolving portfolio and credibility.
**Events Industry Presence**
- Drive Varaha’s conference strategy — securing founder speaking slots, building visibility at major climate sustainability events.- Plan and execute global webinars, receptions, and networking opportunities.
- Represent the brand externally with authenticity and authority.
**Team Leadership**
- Build and mentor a lean, high-performing communications marketing team.- Manage agencies, consultants, and creative partners effectively.
- Foster a culture of creativity, agility, and impact measurement
**Qualifications**:
- 8+ years of marketing, communications, or PR experience, with at least 4+ years in a senior leadership role.- Proven success in **startups or high-growth companies**; climate-tech/sustainability/social impact experience is a strong plus.- Exceptional storytelling skills with the ability to translate science and technology into compelling narratives.- Strong global media network and track record of securing high-profile coverage.- Hands-on experience with digital marketing, content strategy, and growth metrics (CAC, ROI, funnel optimization).- Entrepreneurial mindset: thrives in fast-paced, resource-constrained environments.
- Excellent leadership and team-building skills.
**Additional Information**:
**Why Join Us?**
- Be part of the **founding leadership team** of one of the fastest-growing climate-tech startups in India.- Build a **global brand** with real-world impact on climate, soil health, and farmer livelihoods.- Work with passionate entrepreneurs and global investors driving sustainability innovation.
- Competitive compensation + meaningful **ESOPs** — ownership in Varaha’s journey
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