Visual Merchandising

**About the Employment**:
**Job Title**:Visual Merchandiser

**Company Name**:Chaudhari Lifestyle Pvt. Ltd.

**About the Company**:
Chaudhari Lifestyle is a 40-year-old Nagpur-based retailer with a vision to provide curated products at the best price as per trends and preferences of our customers. Being a trusted retailer in our market, we are a family lifestyle retailer offering a wide range of products for men, women, kids and home decor needs. We are an employeefriendly company with a vision to make a difference to the people who work with us. The Store Visual Merchandiser is responsible for driving store sales and enhancing the customer experience through effective visual merchandising, implementation store promotion and marketing initiatives. This role combines creativity, analytical skills, collaboration with store team and an understanding of consumer behaviour to create a compelling store environment and build brand loyalty.

**A) Day-to-day responsibilities include**:

- Develop and execute visual merchandising (VM) displays to create engaging store displays and optimize product presentation
- Execute store marketing initiatives to drive store traffic, increase brand awareness, and build customer relationships
- Work with ASM and Team Leads to analyse sales performance and customer feedback to measure performance and identify opportunities for improvement in display and layout planning
- Collaborate with cross-functional teams to ensure alignment with overall marketing and merchandising objectives
- Oversee day-to-day visual merchandising tasks and marketing activities
- Build and maintain relationships with local display material suppliers

Process Contribution:

- Work closely with store management and staff to ensure alignment between visual merchandising and overall store objectives
- Understand the store planogram and execute VM accordingly. Suggest changes (if Required) to the store manager to maximize floor space and execute changes as directed
- Design and execute captivating store layouts, window displays, focal point displays, category displays and in-store signage that effectively communicate the product story, seasonal themes and drive customer engagement
- Create monthly store VM calendar in consultation with the Store Manager, Marketing and Product Team to plan the store VM and display
- Work on yearly store VM expenses based on the VM calendar (Yearly or based on seasons) and provide inputs to Store Manager for store VM budgets
- Ensure window display is creative and well lit up
- Ensure optimal product placement, pricing display accuracy and visual appeal to maximize sales and conversion rates
- Ensure overall store and store signages are well lit up. Create focal light to highlight special displays and monitor the working condition of lights and report to ASM for any repairs and replacements
- Enforce visual merchandising standards and guidelines to maintain brand consistency across the store
- Work with team Leads/ ASM to analyze sales data and customer feedback to measure the effectiveness of visual merchandising initiatives and identify areas for improvement
- Oversee daily visual merchandising tasks, such as product placement, display maintenance, and mannequin styling
- Work with Product/ merchandise team to understand new product/ seasonal product launch and creatively display to achieve the sales targets
- Work with Team Leads for departments and identify requirements for the sections, understand slow movers/ ageing stocks and create display plans for stock liquidation
- Identify opportunities for cross-merchandising and bundling to ensure higher product visibility and sales
- Train the floor staff to on VM standards and display maintenance. Maintain MIS and reports and document all VM-related feedback as per SOP and submit to Store Manager
- Build, maintain relationships and coordinate with service providers of VM and Marketing for timely and smooth functioning
- Create a photo glossary as per SOP and share it with the backend team daily

**B) Experience**: Minimum 1 year

**C) Skill(s) required**:
1) Pleasant personality and professionalism

2) Honesty and Integrity

3) Strong understanding of consumer behaviour and trends

4) Excellent creative and design skills with a keen eye for detail

5) Strong project management and organizational abilities

6) Excellent communication and interpersonal skills

7) Ability to work independently and collaborate as part of a team

8) Strong analytical skills and data-driven decision-making abilities

**D) Education -** Diploma/ degree in Fashion Design/ Marketing/ Interior Design from reputed institute

**E) Knowledge -** Basic design and VM/ display principles Proficiency in sketching and/or design software (Adobe Photoshop, Illustrator, etc.) Fundamentals of marketing and store promotion

**F) Physical requirement -** This position is demanding with constant moving, talking, listening, being hands-on. Long hours at work, working holid