Visual Merchandiser Executive

3 weeks ago

Mumbai Maharashtra India, Maharashtra Aditya Birla Fashion and Retail Ltd. Full time

Job Title: Visual Merchandising (VM) Execution Executive

Location: Mumbai

Department: Retail Operations / Visual Merchandising

Reports To: VM Head


Job Summary

The Store VM Execution Executive is responsible for implementing and maintaining high-impact visual merchandising standards across departments in a luxury retail environment. This role ensures that all visual elements reflect the brand’s premium identity, enhance customer experience, and support commercial goals.


Key Responsibilities

1. Visual Merchandising Execution

  • Implement seasonal VM guidelines and brand directives across departments such as fashion, beauty, home, and accessories.
  • Ensure exceptional visual standards consistent with the luxury positioning of the store.
  • Oversee timely rollouts of window displays, mannequin styling, in-store storytelling, and focal point setups.

2. Brand Alignment & Aesthetic Consistency

  • Maintain visual consistency in line with international luxury brands and internal identity.
  • Adapt VM elements creatively to cater to local trends without compromising global aesthetics.
  • Collaborate with brand representatives for co-branded activations and visual storytelling.

3. Store Experience Enhancement

  • Curate immersive visual environments to inspire and delight luxury consumers.
  • Enhance customer journey through strategic use of space, lighting, scenting, and signage.
  • Continually evolve store layouts based on customer flow and seasonal priorities.

4. Compliance & Quality Control

  • Perform regular visual audits ensuring adherence to brand guidelines and luxury standards.
  • Identify deviations and swiftly implement corrective actions to maintain consistency.
  • Track and manage inventory of VM assets, ensuring availability and proper usage.

5. Reporting & Feedback

  • Share weekly reports and photo documentation with VM leadership and brand stakeholders.
  • Collect store-level insights on customer engagement with visual elements.
  • Recommend enhancements to improve visual impact and elevate the store ambiance.


Qualifications & Skills

  • Bachelor’s degree in Visual Merchandising, Fashion, Retail Management, or a related field.
  • 2–5 years of experience in visual merchandising execution within a premium or luxury retail environment.
  • Strong understanding of luxury aesthetics, customer expectations, and retail storytelling.
  • Excellent attention to detail, with a keen eye for design and layout.
  • Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite is a plus.
  • Strong interpersonal and coordination skills; ability to work collaboratively across functions.

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