Trade Marketing Executive

10 hours ago

Guwahati Assam, India Pensive Supremo Edu Private Limited Full time

**Trade Marketing Strategy**:

- Develop and implement trade marketing strategies to support sales growth and enhance brand presence.
- Identify key market opportunities and create plans to capitalize on them.
- **Promotional Campaigns**:

- Plan, execute, and evaluate trade promotions to boost product sales and brand recognition.
- Coordinate in-store promotions, point-of-sale displays, and merchandising activities.
- **Collaboration with Sales and Marketing Teams**:

- Work closely with sales teams to understand market needs and develop tailored promotional activities.
- Liaise with the marketing team to ensure alignment of trade marketing strategies with overall brand goals.
- **Market Research and Analysis**:

- Conduct market research to identify trends, consumer behavior, and competitive activities.
- Analyze sales data to measure the effectiveness of trade marketing initiatives and make data-driven recommendations.
- **Retailer and Distributor Engagement**:

- Build and maintain strong relationships with key retailers and distributors.
- Provide training and support to retail partners on product features, benefits, and promotional activities.
- **Budget Management**:

- Manage trade marketing budgets and ensure optimal allocation of resources for promotional activities.
- Monitor and control expenditures to stay within budgetary limits.
- **Reporting and Evaluation**:

- Prepare regular reports on trade marketing activities, campaign performance, and market trends.
- Evaluate the success of trade promotions and provide insights for future improvements.

**Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum4 years of experience in trade marketing, sales, Business Development or a related role within the FMCG industry.
- Proven experience in developing and executing successful trade marketing strategies.
- Strong understanding of FMCG market dynamics and consumer behavior.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in Microsoft Office Suite and trade marketing software/tools.
- Ability to work independently and as part of a team.
- Strong analytical skills and attention to detail.
- Willingness to travel as needed.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 5 years (preferred)
- Marketing: 4 years (preferred)

**Language**:

- English (preferred)
- Hindi (preferred)

**Location**:

- Guwahati, Assam (preferred)

Willingness to travel:

- 50% (preferred)

Work Location: In person

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