Executive (Email Marketing & Marketing Automation)

2 days ago


Guwahati Assam, India Vantage Circle Full time

Marketing
- Go-To-Market
- Digital Marketing

**Overview**:
**Responsibilities**:

- Identify and improve lead generation processes.
- Monitor competitors' strategies for market competitiveness.
- Create and maintain lead nurturing sequences.
- Ensure database accuracy and reliability.
- Monitor and improve lead quality for better conversion rates.
- Implement effective marketing automation practices.
- Manage and track campaign execution.
- Generate reports on campaign performance for insights.
- Brainstorm innovative communication strategies.
- Collaborate with other teams to align marketing goals.

**Requirements**:

- Bachelor's degree or equivalent experience.
- Minimum 1 Year experience in Digital Marketing (preferred) (But freshers are also welcomed)
- Effective communication skills including a solid understanding of English grammar and professional writing ability.
- Familiarity with content marketing practices.
- Good understanding of inbound and outbound marketing strategies.
- Strong data management abilities.
- Strong communication and organizational skills.
- Ability to identify actionable insights through data analysis to support data-driven marketing actions.
- Has a decent understanding of creating reports, optimizing processes, and managing projects.
- Superb time management, prioritization of tasks, and ability to meet deadlines independently.
- Highly self-motivated and dependable team player.


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