Performance Marketing

2 days ago

Surat Gujarat, India Pro Start Me Full time

Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
- You have a degree in Marketing, Business Administration, or a related field
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
- Five days working
- No bond policy
- Flexible timings
- Fun Friday activities
- Yearly trip.
- celebrations

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