Principal Designer

Principal Designer

+ Full Time

+ **TEAM** Design

+ **EXPERIENCE** 6-8

+ **POSTED** 3 days ago

Who we are?
- sales services to consumers for both buying and renting.

With a 1600+ strong team, REA India has a national presence with 24 offices across India with its corporate office located in Gurugram, Haryana.

Our Vision:

- Changing the way India experiences property.

Our Mission:

- To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey. We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholders.

Our Culture:

- Culture forms the core of our foundation and our effort towards creating an engaging workplace that has resulted in REA India being ranked 3rd among the coveted list of India’s Best 100 Companies to Work For in 2023 by the Great Place to Work Institute-. REA India was also ranked in the top 25 workplaces in 2022 & 2021 and in top 50 in 2019. In addition, REA India was also recognized as Best WorkplaceTM in Building a Culture of Innovation by All in 2024 & 2023 and India’s Best WorkplacesTM in Retail (e-commerce category) for the fourth time in 2024.
- REA India is ranked 4th among Best Workplaces in Asia in 2023 and was ranked 55th in 2022, & 48th in 2021 apart from being recognized as Top 50 Best WorkplacesTM for Women in India in 2023 and 2021. REA India is also recognized as one of India’s Top 50 Best Workplaces for Millennials in 2023 by Great Place to Work-.
- At REA India, we believe in creating a home for our people, where they feel a sense of belonging and purpose. By fostering a culture of inclusion and continuous learning and growth, every team member has the opportunity to thrive, embrace the spirit of being part of a global family, while contributing to revolutionize the way India experiences property. When you come to REA India, you truly COME HOME

What does this role hold for you?
- Advocate for our customer, and guide teams to deliver well-executed and on-brand experiences by using our design system.
- Partner with our Design Systems team to make plans to evolve the components and styles for our internal tooling needs.
- Moderating empathy research sessions
- Designing flows and digital front end feature experiences that are incredibly simple, elegant and integrated for every product we conceptualize, research, and launch
- Contributing to high-level strategic decisions with the rest of the product and executive team
- Partnering with product managers and engineers to oversee the user experience of a product from conception until launch
- Work alongside the broader Design Leadership team to craft our teams culture, processes, and tools.

Responsibilities:

- Define design roadmap, align team priorities and deliverables to the company overall strategic goals
- Help designers advocate for best practices by providing a strong voice for design within experience development
- Provide regular, direct and impactful feedback and design Critiques beyond their team.
- Communicate business decisions and impact metrics with other designers/ teams
- User Interaction Design (60%) The core responsibility of this role is to create the engagement experiences and interactions for our housing customers from end to end
- This will functionally span everything from sketching initial ideas for digital user experience flows, to creating production-ready wireframes and comps for mobile app and website experiences
- Customer Research (30%) A key step in our ideation and strategy process will be customer research.
- That means writing interview scripts and talking to customers one
- on-one, writing and conducting research surveys, and getting feedback on initial new product designs.
- This is a highly specialized skill that will be an important component of this role, but secondary to the design work.
- Intra team Strategy (10%) The teams will be highly collaborative and therefore a component of this role will be to continually participate and interact with in
- house teams like Product, Tech, Analytics and Sales team for a better understanding of the product

Qualities we value for this position:

- Passion for identifying and solving real consumer and business problems
- Effective articulation of ideas and design solutions.
- Tolerance for ambiguity and healthy curiosity. Think of the bigger picture, have a holistic view while also diving deep when required
- A strong design vision with a passion for iterating in collaboration with your team
- Translation of quantitative & qualitative insights into design decisions
- A fantastic storyteller who is at ease presenting to, and can influence, senior executives
- A portfolio which highlights strong understanding of service and interaction design
- Can efficiently use skills to develop interaction flows and needed new designs within existing and new visual systems and design lan