
PPC Expert
4 days ago
We are looking to hire a **PPC Executive**with managerial experience to lead and handle paid ad campaigns end-to-end. This role requires strong leadership, technical PPC expertise, and hands-on experience in conversion rate optimization.
**Note**:
- In-Person Position - Kolkata
**Key Responsibilities**
- Manage and oversee Google Ads campaigns from start to finish
- Perform in-depth **keyword research** to identify high-performing search terms
- Plan and implement keyword strategies to reduce cost-per-click and increase ROI
- **Create and optimize landing pages** for better conversions
- Run A/B tests on ad creatives and landing pages to improve performance
Set up and manage campaigns using **Google Ads**, and Google Tag Manager
- Monitor campaigns daily to track performance and make real-time adjustments
- Generate regular performance reports using Google Analytics and ad platforms
- Coordinate with content writers, designers, and web developers to create high-converting creatives and landing pages
- Stay updated with the latest PPC trends, tools, and best practices
- Experience with **CRO (Conversion Rate Optimization)** tools like Hotjar, VWO, or Google Optimize is a big plus
**Requirements**
Proven experience in managing PPC campaigns with measurable results
Strong understanding of keyword research, bidding strategies, and ad copywriting
Hands-on experience with platforms like Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager
Experience creating and optimizing landing pages using tools like Unbounce, Elementor, or Webflow
Strong analytical and problem-solving skills
Good English writing and communication skills
Ability to work in a fast-paced startup environment with high career growth potential
Passion for digital advertising and performance marketing
Pay: ₹15,000.00 - ₹25,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- SEO: 2 years (preferred)
Work Location: In person
Pay: From ₹20,000.00 per month
**Benefits**:
- Flexible schedule
- Paid time off
Schedule:
- Day shift
- Weekend availability
Supplemental Pay:
- Yearly bonus
Ability to commute/relocate:
- New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)
Work Location: In person
Application Deadline: 25/04/2025
Expected Start Date: 01/05/2025
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