
PPC Expert
3 weeks ago
At Digital Wolf, we are a team of innovative and passionate digital marketers dedicated to helping businesses thrive online. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach.
Role Description:
As a PPC Expert, you will:
- Plan, execute, and optimize high-performing PPC campaigns across Google Search, Display, YouTube, Shopping Ads, and Meta Ads.
- Conduct audience research, keyword analysis, competitor research, and budget planning to maximize campaign efficiency.
- Continuously monitor campaigns, adjusting bids, targeting, and creatives to improve CTR, conversion rate, and ROAS.
- Work closely with the creative team to develop ad creatives that resonate with the target audience.
- Prepare detailed campaign performance reports and provide actionable insights to stakeholders.
- Stay updated with the latest PPC trends, platform updates, and algorithm changes to maintain a competitive edge.
Key Responsibilities:
- Campaign Strategy & Planning:
- Develop tailored PPC strategies based on client objectives.
- Identify the right platforms, ad formats, and targeting options.
- Campaign Setup & Management:
- Create and manage campaigns in Google Ads & Meta Business Manager.
- Conduct keyword research, audience targeting, and ad placement optimization.
- Optimization & Performance Monitoring:
- Analyze key metrics (CTR, CPC, CPM, CPA, ROAS) and optimize accordingly.
- Implement A/B testing for creatives, ad copies, and landing pages.
- Reporting & Analysis:
- Provide weekly and monthly performance reports.
- Highlight key insights, trends, and areas for improvement.
- Collaboration:
- Work with designers and copywriters for ad creative optimization.
- Collaborate with marketing teams to ensure campaign alignment with business goals
Requirements:
- Experience: 3–4 years in managing PPC campaigns on Google Ads and Meta Ads.
- Technical Skills:
- Proficiency in Google Ads (Search, Display, Shopping, YouTube) & Meta Ads Manager.
- Strong understanding of conversion tracking (Google Tag Manager, Pixel setup).
- Familiarity with Google Analytics 4 (GA4) for performance tracking.
- Strategic Skills:
- Ability to create full-funnel paid ad strategies.
- Experience in budget allocation and scaling campaigns profitably.
- Analytical Skills:
- Strong grasp of data interpretation and actionable optimization.
- Proficiency with Excel/Google Sheets for campaign analysis.
- Creative Insight:
- Ability to guide ad creative direction for higher engagement.
- Certifications (Preferred):
- Google Ads Certification.
- Meta Certified Digital Marketing Associate.
- Soft Skills:
- Strong communication skills for client and internal team collaboration.
- Ability to work under deadlines and manage multiple campaigns.
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