Growth Associate- Martech

2 days ago

Mumbai Maharashtra, India WebEngage Full time

**ABOUT US**:

- WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified.
A 10 year vintage rock solid SaaS play growing near-profitably on the back of great product and service experience. Offers a single dashboard solution to consumer companies to unify and analyse their customer data, engage with customers across multiple channels and personalise every message including in-line content on the web / mobile apps. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.
One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021. A battle hardened team, accessible founders and a resilient culture of sustainable growth with no shortcuts. A somewhat uncommon, in-the-ring view of building a company to last.

**About the role**:
The role focuses on managing customer success in the context of marketing technology (Martech) and delivering value through consulting services. The person is responsible for ensuring that customers achieve success with WebEngage solutions and that consulting services are aligned with delivering tangible value to clients.

**Essential Functions and Responsibilities**
- Manage a portfolio of accounts to drive product adoption
- Understand key business metrics for the account that can be affected meaningfully via Martech deployment and translate business problems into technically ready implementation plans.
- Interpret analytics across KPIs to drive needle-moving initiatives to deliver value to the client's business.
- Articulate the common definition of success / ROI in sync with customers and setup appropriate measurement systems to transparently track the respective metrics.
- Build, frameworks and a library of playbooks / best practices for multiple industries for the consultants to leverage.
- Execute audit on accounts from a martech deployment maturity and effectiveness lens and recommend strategic and tactical interventions that deliver early wins and long-term tangible business value.
- Post Graduate in Marketing with a technical bent of mind is a strong preference.
- Strong problem-solving skills at the interplay of Technology Data Marketing
- Comfort with key martech concepts: integrations, data unification, automation, triggered communication, personalization, marketing analytics - funnels, paths, cohorts and user journeys.
- Effective and articulate communication skills

**Life at WebEngage**:

- We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
- A highly inclusive work culture that promotes a relaxed, creative and productive environment.
- Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance.
- Go on company-sponsored offsites, once a year and blow off steam with your work buddies (Post Pandemic)

**Perks & Benefits**:

- Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers )
- Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a
- Contemporary Leave Policy (beyond sick leaves)

**Explore more here**:

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