Gm - Circle Modern Trade & Spo

Job Req ID: 45977
- Location: Delhi, IN
- Function: Sales and Distribution
- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL is an equal opportunity employer committed to diversifying its workforce.

**Role**

D2C Lead

**Job Level/ Designation**

M3

**Function / Department**

Sales & Distribution

**Location**

UPW Circle Office, Sarita Vihar, Delhi

**Job Purpose**

Responsible for creating the organised retail channels strategy and drive its execution for achievement of postpaid and prepaid gross and revenue, SPO tie-ups and counter share, presence across top SPO outlets, promoter productivity and day to day operational governance for a two-brand operation.

**Key Result Areas/Accountabilities**
- Formulate and implement the circle D2C strategy, in consultation with the Sales Head
- This position is accountable for meeting all product targets including prepaid, postpaid & data product sales & revenue targets through organized retail.
- Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity
- Attain market leadership through growth in terms of gross and net numbers, revenues and counter share, while complying with agreed budget, quality of additions and corporate policy guidelines
- Responsible for all D2C operations including promoter deployment & governance, cost control, service levels, stock availability etc in the Circle
- Initiate D2C expansion by setting up strategic alliances and identifying partnership models for both brands.
- Interact with D2C partners to identify emerging products/competition trends and provide insights to the marketing team

**Core Competencies, Knowledge, Experience**
- Influencing skills, effective relationship management skills
- Independent thought leadership and drive to execute - should be a recognized industry leader in his/ her specific area of competence
- 6-8 years of experience in managing organized retail distribution and relationship management
- Strong analytical & conceptual skills in retail business and workforce planning.
- University Degree in Business/MBA caliber or equivalent qualification

**Key performance indicators**:

- Achievement of key targets for the D2C channel (Revenue, gross & net adds etc.)
- Driving optimum promoter productivity through promoter placement and effective promoter management. Work closely with SEM to build promoter capability and drive promoter & trade incentive programs
- Ensure relevant actions and engagement to reduce promoter attrition
- Executing brand salience (both brands) through marcom activities for select outlets
- Resolving D2C partners’ specific issues within specific timelines
- Relationship management with key channel partners

**Annual Budget Owned / Key Quantitative Parameters like Workforce managed etc.**
- Ownership of revenue and sales targets for D2C channel
- Manage SAC (controllable components), promoter (HC and Cost) for the channel

**Risks, Challenges, Job Context (Short Description)**

The MTO Head role directly impacts salience of both brands in the organized retail space, top line revenue achievement from the D2C channel, creation of sustainable relationships for a two-brand operation, counter share, channel SAC & promoter cost & productivity management.

**Must have technical / professional qualification**
- Must have technical / professional qualifications:

- Desired: Graduate & MBA.

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
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