Business Intelligence Unit-ho

7 days ago

Bengaluru Karnataka, India Kotak Mahindra Full time

**Job Description - Campaign Analytics Manager - Kotak Mahindra Bank
- Team- Data Analytics- Qualification- Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail)**Designation**
- Senior Manager / Chief Manager & AVP**Number of positions**
- 1 (SM/CM) and 1 for AVPJob Role of Campaign Analytics Manager:

- A. **Revenue Contribution through Analytics**:

- Play a key role in meeting the business objectives through data led customer engagement across multiple-channels and touch-points
- Work closely with data analyst and data scientist team to increase opportunity base
- Innovate in building green channel for instant conversion
- Understand the business portfolio/requirement and arrive a data driven strategy
- Regular meeting with stake holders with campaign insights and data driven ideas to improve business
- Design an customer engagement strategy (analytical led campaigns) via marketing channels
- Keep track of business budget and utilize them to generate higher return on investment
- Design campaign requirements and take consent from all stakeholders on implementation strategy for customer engagement/upsell/xsell initiatives
- Measure campaign effectiveness both interim and end campaign
- Infuse learning from past campaigns and make changes to improve efficiency
- Meet/exceed business objectives through design of experiments (DOE’s)
- Strong communication skills for effective interaction with business stakeholders
- Keep abreast about the technology and how it can be leveraged in reaching out to customers

B. Technical Skills & Knowledge:

- Excellent communication, collaboration and presentation skills
- Strong problem solving, quantitative and analytical abilities
- Strong ability to plan and work with numerous people
- Ability to conceptualize and automate process to save time and improve efficiency
- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
- Know-how of CRM, UNICA and knowledge of SQL will be an added advantage

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