Performance Marketer

1 week ago

Masjid Mumbai Maharashtra, India Crecer Inteligente Full time

**Key Responsibilities**:

- **Campaign Management & Optimization**:

- Plan, execute, and optimize paid media campaigns across **Google Ads** (Search, Display, YouTube, Shopping, Discover) and **Meta Ads** (Facebook, Instagram).
- Manage daily campaign budgets, targeting, and advanced bidding strategies to maximize performance.
- Set up **custom conversion tracking** to accurately measure key actions and optimize campaign performance.
- **Audience Segmentation & Retargeting**:

- Develop and implement audience segmentation strategies based on demographics, behaviors, and interests.
- Build and manage retargeting campaigns to re-engage previous visitors and increase conversions.
- Leverage lookalike audiences for effective campaign scaling across platforms.
- **Data Analysis & Reporting**:

- Use **Google Analytics, Looker Studio, and Google Tag Manager** to track, analyze, and report on campaign performance metrics such as CPA, CTR, and conversion rates.
- Generate actionable insights from data to optimize ongoing campaigns and improve future performance.
- **Conversion Rate Optimization (CRO) & A/B Testing**:

- Conduct **A/B tests** on ad creatives, copy, and landing pages to optimize for higher conversion rates.
- Collaborate with the design and content teams to implement winning variations and continuously refine the conversion funnel.
- **Competitor Research**:

- Conduct in-depth **competitor research** to understand market trends, benchmark performance, and identify opportunities for differentiation.
- Use insights from competitor analysis to adjust campaign strategies and inform targeting decisions.
- **Creative Collaboration**:

- Work with creative teams to develop compelling ad copy, visuals, and landing pages based on performance insights.
- Provide feedback on creative performance and suggest optimizations to maximize engagement and conversions.
- **Advanced Bidding & Pixel Tracking**:

- Implement and optimize advanced bidding strategies like target CPA and ROAS to drive better results.
- Ensure accurate **pixel tracking** across platforms for precise conversion attribution and reporting.

**Job Types**: Full-time, Permanent

Pay: ₹240,000.00 - ₹360,000.00 per year

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Commission pay
- Overtime pay
- Performance bonus
- Quarterly bonus
- Yearly bonus

Work Location: In person

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