Sales Officer Area

**Company Overview**

**Job Overview**

The Sales Officer Area (Oil) is responsible for driving sales growth in the assigned territory, managing distributor relationships, ensuring market penetration of oil products, and achieving sales targets. The Sales Officer will develop and maintain customer relationships, monitor market trends, implement sales strategies, and ensure timely collection of receivables while adhering to company policies and procedures.

**KRA & KPI**

**Key Result Areas (KRA)**

**Key Performance Indicators (KPI)**
- Achieve Monthly Sales Targets
- % Sales Target Achievement
- Maintain Distributor Network
- % Distributor Retention Rate
- Ensure Timely Collection
- % Outstanding Above 30 Days
- Market Share Growth
- % Market Share Increase
- New Customer Acquisition
- Number of New Customers Added
- Route Coverage
- % Route Coverage Achieved
- Stock Management at Distributors
- % Stock Out Instances
- Promotional Activities Implementation
- % Promotional Schemes Executed

**Protocols**
- Visit assigned territory as per planned route schedule
- Review and monitor distributor performance on weekly basis
- Update and submit daily sales reports and market intelligence
- Conduct regular stock checks at distributor points
- Implement promotional schemes and marketing activities as per company guidelines
- Ensure timely collection of receivables from distributors
- Monitor competitor activities and pricing in the market
- Maintain good relationships with key customers and distributors

**Role Tasks**

**1. Sales Management**
- Achieve monthly and quarterly sales targets for assigned territory
- Develop and execute territory-specific sales strategies
- Monitor daily sales performance and take corrective actions
- Ensure proper product mix and focus on high-margin products

**2. Distribution Management**
- Maintain and expand distributor network in assigned area
- Ensure adequate stock levels at distributor points
- Monitor distributor performance and provide necessary support
- Conduct regular distributor meets and training sessions

**3. Market Development**
- Identify and develop new market opportunities
- Acquire new customers and expand existing customer base
- Conduct market surveys and competitor analysis
- Implement market penetration strategies

**4. Customer Relationship Management**
- Build and maintain strong relationships with key customers
- Address customer queries and complaints promptly
- Provide product information and technical support
- Ensure customer satisfaction and loyalty

**5. Collection Management**
- Monitor and ensure timely collection of receivables
- Maintain aging analysis of outstanding amounts
- Take necessary actions to reduce bad debts
- Coordinate with accounts team for collection issues

**6. Reporting and Documentation**
- Submit daily sales reports and market intelligence
- Maintain accurate records of customer interactions
- Prepare monthly territory performance reports
- Update CRM system with relevant customer information

**Skills Required**:

- Proficiency in MS Office (Excel, Word, PowerPoint)
- Strong communication and negotiation skills
- Customer relationship management abilities
- Sales planning and execution skills
- Market analysis and reporting capabilities
- Problem-solving and decision-making skills

**Knowledge**
- Strong understanding of cooking oil market and customer preferences
- Knowledge of distribution channels and trade practices
- Familiarity with sales processes and CRM systems
- Understanding of pricing strategies and promotional activities
- Knowledge of competitor products and market dynamics
- Awareness of food safety and quality standards