Area Sales Officer

3 days ago

Delhi Delhi, India WISER FOODS (IMPEX) LLP Full time

**Job Description - Area Sales Executive (HORECA Sector)**

**Company**: Wiser Foods (Impex) LLP
**Location**: Delhi NCR
**Industry**: Food & Beverages (Frozen & Processed Foods, Raw Materials Supply)

**About Wiser Foods**

Wiser Foods (Impex) LLP is a leading supplier of premium frozen and processed food products, catering to restaurants, hotels, cafés, and catering services across India. With a wide range of offerings including, seafood, spring roll pastry, bacon, duck, and more, Wiser Foods is committed to delivering quality, consistency, and value to its HORECA partners.

**Position Overview**

**Key Responsibilities**
- Develop and execute sales strategies to achieve monthly and annual targets in the assigned territory.
- Identify and onboard new clients in the HORECA segment (hotels, restaurants, catering companies, QSRs, cafés).
- Build, manage, and maintain long-term relationships with existing customers to drive repeat business.
- Monitor market trends, competitor activity, and customer preferences to recommend growth strategies.
- Lead negotiations with clients on pricing, contracts, and supply agreements.
- Coordinate with internal teams (logistics, accounts, and operations) to ensure timely order fulfillment and customer satisfaction.
- Track and report on sales performance, pipeline status, and revenue forecasts.
- Represent Wiser Foods at trade shows, food exhibitions, and networking events.

**Qualifications & Skills**
*
- Minimum 3**-6 years of sales experience** in the HORECA sector, preferably in food & beverages or FMCG.
- Understanding of frozen and processed food supply chains is a plus.
- Proven track record of achieving sales targets and driving business growth.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to manage multiple accounts and territories simultaneously.
- Proficiency in MS Office (Excel, PowerPoint, Word) and CRM tools.
- Strong leadership and team management skills.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: Remote

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