CRM Executive

1 week ago

Uttarakhand, India Dev Bhoomi Uttarakhand University Full time

**Role Overview**:
As a CRM Executive in the Digital & Outreach Cell, you are responsible for ensuring seamless lead management and enhancing student outreach through effective CRM practices. My role focused on optimizing the Lead Management System (NPF/Meritto) to streamline admissions, communication, and engagement processes.

**Key Responsibilities**:

- Managed end-to-end program-based campaigns - from planning and execution to monitoring performance and reporting.
- Designed and implemented drip campaigns and workflow automations to nurture leads effectively and improve conversion.
- Maintain the confidentiality of the LMS system.
- Oversaw bulk lead uploads, segregation, and segmentation reports for targeted outreach.
- Drafted, designed, and deployed communication templates such as mailers, landing pages, and follow-up sequences.
- Configured and integrated toll-free calling solutions within the CRM system to enhance accessibility for students.
- Collaborated with the marketing team to align CRM strategies with digital campaigns, outreach drives, and admission goals.

**Eligibility Criteria**:

- **Experience**: 1-3 years of experience in CRM management, lead management systems (NPF/Meritto preferred)
- **Skills Required**:
- Strong knowledge of CRM tools, lead nurturing workflows, and automation campaigns.
- Proficiency in data management, segmentation, and reporting.
- Experience in campaign planning, execution, and performance analysis.
- Understanding of call center/toll-free integrations and student query management.
- Excellent skills in communication, problem-solving, and cross-team collaboration.
- Ability to manage multiple campaigns simultaneously with attention to detail.
- Tech-savvy mindset with adaptability to new digital tools and processes.

**Contact Us**:
Dev Bhoomi Campus, Chakrata Road,
Navgaon, Manduwala, Dehradun
- 248007, Uttarakhand, INDIA

Mobile No. - 9258126948

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