Market Research Executive

4 days ago

Nungambakkam Chennai Tamil Nadu, India Yitro Full time

**Job Summary**:
The market researcher will be responsible for gathering, analyzing, and interpreting data related to market conditions, consumer preferences, and competitive landscapes. The role involves utilizing various research methodologies to provide insights that support strategic decision-making within the organization.

**Responsibilities**:

- Conduct primary and secondary research to gather relevant market data, including consumer trends, competitor analysis, and industry dynamics.
- Design surveys, questionnaires, and focus group protocols to collect data from target audiences.
- Analyze quantitative and qualitative data using statistical techniques and analytical tools.
- Interpret research findings to extract actionable insights and recommendations for business strategies.
- Prepare comprehensive reports and presentations summarizing research findings and recommendations.
- Collaborate with cross-functional teams, including marketing, product development, and sales, to support decision-making processes.
- Stay updated on industry trends, emerging technologies, and best practices in market research methodologies.
- Assist in the development of market segmentation strategies and customer personas.
- Contribute to the development of long-term strategic plans based on market research insights.

**Qualifications**:

- Bachelor's degree
- Proven experience in market research, preferably in a similar industry or market segment.
- Proficiency in quantitative and qualitative research methodologies.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- Detail-oriented with strong organizational skills to manage multiple research projects simultaneously.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Familiarity with market research tools and databases such as sales navigator etc.
- Creative problem-solving skills and a proactive approach to identifying research opportunities.

This is a general outline and can be tailored based on specific industry requirements and organizational preferences.

Pay: Up to ₹20,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Paid time off

Schedule:

- Day shift

Work Location: In person

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