
Performance Marketing Executive
18 hours ago
**Role - Business Growth Lead**
**Industry - Ecommerce/Marketplace/D2C only**
**Budget - 20LPA**
**Must have - Performance Marketing AND Amazon Ads AND Meta Ads**
- Leadership:
○ Revenue planning/setting: P&L management of different channels (DTC, Marketplace, Qcom)
○ Team management: Manage a lean team and agencies to drive business outcomes
○ Working with other teams to have a view on inventory, new launches to drive growth-Acquisition:
○ Performance marketing: Hands-on experience with performance marketing (FB, Meta, Amazon, Blinkit) and managing agencies with RoAS and revenue targets on both website and marketplaces front
○ Organic traffic: Using SEO and GEO as a tool to consistently build organic traffic ○ Build affiliate channels and networks that drive traffic and revenues to the website.
○ Analyze data to find scope of improvement on existing campaigns
- Conversion: ○ CRO: Tracking Traffic, ATC, Checkout and conversion ratios and maintaining industry-leading standards on the same
○ Running experiments on the website and other channels via A/B testing to improve conversion rates
○ Analyzing customer flow and analytics to execute process/product improvements
- Retention:
○ Drive incremental revenue by owning CRM and retention ○ Maintain healthy cohorts ratio
- Bengaluru-based or willing to relocate
- Willing to work 5 days out of office
- Proven track record of driving growth and revenue through developing and implementing growth strategies.
- Experience in performance marketing and SEO
- Very strong analytical and data-driven mindset. Excel wizard. -Experience with A/B testing and experimentation.
- Experience working with cross-functional teams.
- Proven experience in identifying and prioritizing growth opportunities in the product.
- Strong communication skills and ability to communicate progress, insights, and recommendations to stakeholders and leadership.
Pay: ₹1,000,000.00 - ₹1,700,000.00 per year
**Benefits**:
- Flexible schedule
Work Location: In person
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