Performance Marketing Executive

22 hours ago


Bengaluru Karnataka, India Gameskraft Full time

ID: 875 | 2-4 yrs | Bengaluru | careers

**Performance Marketing Executive**

Job Description:

- The role requires the person to run performance marketing ads for Google Facebook and programmatic channels for our games. The role includes strategizing and executing of the campaigns

**What will you do?**
- 1. This role will be responsible for running/managing and improving Programmatic channels.
- 2. The person in this role must have hands-on experience of running campaigns on Google and Facebook, YouTube campaigns, and Google search campaigns.
- 3. This person will own and manage all digital campaigns from ideation to media planning and do an in-depth analysis of performance to drive optimization
- 4. They will be expected to make suggestions on creatives that the design team can execute and they will have to write basic ad copies
- 5. They will be expected to come up with suggestions on the target audience campaign level insights etc.
- 6. The person will be expected to prepare basic reports and own KPIs and conversion metrics like CTR, C2I, install numbers, CPI, CAC.

**Who can apply?**
- Google ads, Facebook ads, AppsFlyer, DV360, Google Analytics, Adobe Omniture, MS excel.

**What can you expect? Work Culture**A true startup culture - young, fast-paced, where you are driven by personal ownership of solving challenges that help you grow fast-
- Focus on innovation, data orientation, being results-driven, taking on big goals, and adapting fast-
- A high-performance, meritocratic environment, where we share ideas, debate, and grow together with each new product-
- Massive and direct impact on the work you do. Growth through solving dynamic challenges, Leveraging technology & analytics to solve large-scale challenges-
- Working with cross-functional teams to create great products and take them to market-
- Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry



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