Performance Marketing Executive

7 days ago

Bengaluru Karnataka, India Goldenbee Global School Full time

Location: GoldenBee Global School - Bannerghatta Campus, Bangalore

Type: Full-time

Department: Marketing & Admissions

About GoldenBee Global School

GoldenBee Global School is a modern K-12 institution dedicated to nurturing future-ready learners through innovation, academic excellence, and value-based education. Located in Bannerghatta, Bangalore, the school blends experiential learning with global best practices. We are now building a robust digital presence and are looking for a Performance Marketing Specialist to lead brand visibility and drive admissions growth through social media, paid campaigns, and SEO.

Role Objective

To build and manage a strong digital brand presence, execute strategic lead generation campaigns, and grow online visibility through high-performing content, SEO, and targeted paid ads.

Key Responsibilities

1. Social Media Branding & Content Oversight
- Create and manage a cohesive brand identity across platforms (Instagram, Facebook, LinkedIn, YouTube, X)
- Plan monthly content calendars reflecting school culture, academics, events, and achievements
- Coordinate with designers/content creators for compelling posts, reels, and campaigns
- Monitor engagement and build a follower community aligned with school values

2. Performance Marketing & Lead Generation
- Plan and execute paid campaigns on Meta Ads, Google Ads, LinkedIn, and X targeting parents and decision-makers
- Optimize campaigns to ensure low CPL (Cost Per Lead) and high conversion rates
- Set up landing pages, CTAs, and forms integrated with CRM systems

3. SEO & Web Optimization
- Perform on-page and off-page SEO for the school website
- Research and implement keyword strategies for blog/articles and landing pages
- Collaborate with the web team to improve user experience and organic reach

4. Analytics & Reporting
- Track and analyze campaign KPIs using Google Analytics, Meta Business Suite, and LinkedIn Analytics
- Generate insights and reports to guide strategy and optimize marketing efforts
- Monitor competitor digital activities and benchmark trends

5. School Aggregator Platforms
- Update and manage listings on platforms like Edustoke, UniApply, Admission24, etc.
- Ensure strong profile visibility, timely updates, and lead monitoring from these sources

Qualifications & Skills
- Bachelor’s degree in Marketing, Mass Communication, or related field
- 2-4 years of experience in digital/brand/performance marketing, preferably in the education sector
- Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads
- Knowledge of SEO tools (Google Search Console, SEMrush, Ubersuggest)
- Familiarity with CRM tools like LeadSquared, Zoho, or HubSpot
- Creative mindset, strong communication skills, and eye for brand aesthetics
- Proficiency in Canva/Adobe for quick creative collaboration

Key Success Metrics
- Brand visibility and engagement across social platforms
- Leads generated per month and CPL
- Website traffic growth and SEO rankings
- Aggregator platform performance
- Follower growth and parent community interactions

Pay: Up to ₹60,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person

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