Media Planner

2 weeks ago

Mulund West Mumbai Maharashtra, India Vertoz Advertising Limited Full time

**What we want**:
**What will you do**:
**Campaign Planning**:
**Develop comprehensive media plans for both biddable (Google Ads, DV360) and non-biddable media (direct partnerships, publisher placements).**
Leverage programmatic platforms like DV360 to create targeted campaigns that maximize reach and ROI.
**Campaign Execution & Optimization**:
**Adjust strategies and plans based on real-time data, ensuring all campaigns are delivering optimal performance.**
Modify media campaign plans across digital channels, monitor performance, and provide optimization actions for key KPIs like CTR, CPC, and conversion rates.
**Budget & Resource Management**:
**Work closely with media buyers and other teams to allocate and manage campaign budgets efficiently.**
Ensure campaign budgets are met without exceeding cost limits, while delivering high-impact results.
**Collaboration**:
**Work closely with the creative, analytics, and client servicing teams to ensure the media strategy aligns with overall marketing objectives.**
Build and maintain strong relationships with publishers and external media partners.
**Reporting & Analytics**:
**Provide performance analysis, actionable insights, and optimization recommendations to improve future campaigns.**
Prepare regular reports for clients, showcasing key metrics and the success of the media plans.

**Job Types**: Full-time, Permanent

Pay: From ₹500,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Life insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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