Performance Marketing Executive

**Job Title**: Performance Marketing Executive

**Company**: Pebble Street Hospitality

**Location**: Lower Parel, Mumbai (Corporate Office)

**Company Description**:
Pebble Street Hospitality is a dynamic group founded by the Tham brothers, renowned for delivering premium gastronomic experiences with a modern Asian cuisine focus. The group operates innovative ventures such as KOKO-Asian Gastropub and Foo-Asian Tapas, each offering a unique culinary experience that redefines the Asian food and nightlife landscape. We are committed to celebrating the finest Asian ingredients and presenting them in exciting, contemporary settings.

**Role Description**:
We are seeking a highly motivated Performance Marketing Executive to join our growing marketing team. You will be responsible for planning, executing, and optimizing performance-driven digital marketing campaigns across various platforms. Your core objectives will be to drive customer acquisition, increase ROI, and contribute to the growth of Pebble Street Hospitality's brand presence and market penetration.

**Key Responsibilities**:

- 1. Campaign Management_

Plan, execute, and optimize paid media campaigns across multiple platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.

Continuously monitor and improve campaigns to ensure cost-efficiency while achieving desired results.

Analyze performance data regularly, making adjustments as needed to ensure optimal campaign outcomes.
- 2. Data Analysis and Reporting_

Track and assess campaign performance, customer behavior, and key marketing metrics.

Provide actionable insights and strategic recommendations for continuous campaign improvement.

Utilize tools like Google Analytics, SEMrush, and other performance tracking platforms to measure and refine strategies.
- 3. Budget Management_

Oversee and manage the budget allocation for digital marketing initiatives.

Ensure campaigns are executed within budget, delivering on key performance indicators (KPIs) and achieving positive ROI.
- 4. A/B Testing_

Run A/B tests on ad creatives, landing pages, and other marketing materials to identify the most effective formats, messaging, and tactics.

Leverage test results to implement changes that enhance campaign performance.
- 5. Collaboration with Teams_

Work closely with the creative, content, and analytics teams to ensure campaigns align with business objectives and brand guidelines.

Coordinate with cross-functional teams to ensure seamless execution and optimization of digital marketing strategies.
- 6. Trend Monitoring and Innovation_

Stay up to date with the latest trends in digital marketing, particularly in the food and beverage industry.

Identify new platforms, channels, and marketing strategies to extend the company’s digital presence and reach a broader audience.

**Skills and Qualifications**:
Experience: Proven experience (1-3 years) in performance or digital marketing, ideally within the F&B or hospitality sector.

Paid Media Platforms: Hands-on experience with platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn.

Analytics: Strong understanding of web analytics and tracking tools (e.g., Google Analytics, SEMrush) for campaign optimization.

Data-Driven: Ability to analyze data and derive actionable insights to improve campaigns.

A/B Testing & SEO/SEM: Familiarity with A/B testing, conversion rate optimization, and SEO/SEM best practices.

Communication Skills: Excellent written and verbal communication, with a keen attention to detail.

Project Management: Strong organizational skills and the ability to handle multiple projects simultaneously.

**Preferred Qualifications**:
Education: Bachelor's degree in Marketing, Business, or a related field.

Marketing Platforms: Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

Certifications: Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.

**Working Conditions**:
Position: Full-time

Salary & Benefits: Competitive salary with performance-based incentives and a comprehensive benefits package.

Growth Opportunities: Opportunities for professional development and growth within a fast-growing company.

Work Environment: Dynamic, collaborative, and creative work culture driven by a passion for food and innovation.

If you're passionate about performance marketing and excited to contribute to the success of an innovative, fast-paced hospitality group, we’d love to hear from you. Join us at Pebble Street Hospitality and be part of a team that’s reshaping the future of Asian cuisine and nightlife

Pay: ₹9,857.62 - ₹24,628.18 per month

**Benefits**:

- Food provided
- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Rotational shift

**Language**:

- English (preferred)

Work Location: In person