Programmatic Marketer

**Position**: Programmatic Marketer
**What You Will Be Doing**

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

If you're passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you

**Key Responsibilities**

**_ Strategy & Campaign Development_**
- Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-making
- Actively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reporting
- Work with algorithmic or artificial intelligence (AI) technology to make informed media buys
- Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns
- Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required
- Identify high-value audiences and develop strategies for display and programmatic advertising
- Leverage DSPs, RTB, and data-driven targeting for effective media buying
- Execute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting
- Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams

**_ Performance Analysis & Optimization_**
- Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnel
- Set clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization efforts
- Evaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routines
- Use automated tools that identify and bid on the best opportunities in a fraction of a second
- Work with internal data intelligence teams to leverage data to drive campaign performance
- Deliver timely, insightful reporting and analysis on the performance of programmatic campaigns
- Analyze campaign parameters such as the most powerful locations and the best times of day
- Design engaging visuals and copy, target the right audience, and optimize through A/B testing

**What we are looking for**
- 3+ years of experience in programmatic advertising with demonstrated success in campaign management
- Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies
- Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools
- Understanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs)
- Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms)
- Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels
- High attention to detail, top-notch analytical skills & the ability to make data-driven decisions
- Excellent communication skills with ability to be the go-to-person for campaign strategy
- Experience working with multiple DSP platforms
- Experience managing campaigns across a variety of platforms
- Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying
- Advanced knowledge of audience segmentation & personalized messaging strategies

**Preferred Qualifications**:

- Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring
- Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns
- Experience with privacy-first advertising approaches and knowledge of evolving regulations
- Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance

**What’s In It for You**

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Insurance
- Bonus
- Growth Opportunity And more

**About Arrow**

**Location**: IN-KA-Bangalore, India

**Time Type**: Full time

**Job Category**: Marketing and Communications