Programmatic Associate

3 days ago

Bengaluru, Karnataka, India Zeta Global Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Programmatic Associate

Position Scope:

Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.

The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign

management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you

will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The

ideal candidate will have a thorough understanding of programmatic display and video campaign management.

Candidates with similar marketing experience.

Responsibilities:

Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns.

Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches.

Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.

Work with the account management team to deliver reporting and campaign updates as needed.

Must be willing to work during US Eastern Standard Time hours.

Requirements:

2+ years of experience managing performance campaigns on display inventory

Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)

Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals Deep knowledge of the programmatic ecosystem Demonstrated analytical ability

Fluent English

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