Programmatic Associate

2 days ago

Bengaluru, India Zeta Global Full time

Programmatic Associate

Position Scope:
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.

The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign

management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you

will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The

**Responsibilities**:

- Manage large cross-channel media budgets across display channels and aim to maximize ROI on

performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up, strategy and execution for

new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and

optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.

**Requirements**:

- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
- Fluent English

**Company Summary**

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Zeta Global is an _Equal Opportunity/Affirmative_ Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

**Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

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