Associate Principal

2 weeks ago

Bengaluru Karnataka, India LTIMindtree Full time

**Role description**:
Role SEM Lead

Expert knowledge of digital programmatic buying with handson experience using demandside platforms for largescale clients

Working knowledge of the holistic digital landscape video display social programmatic and marketing analytics

Manage a team of programmatic professionals and lead the strategic development and execution of programmatic campaigns

Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally

Experience working with budgets understanding of pacing and the ability to make necessary adjustments as required

Understanding of the marketing funnel and the associated KPIs per funnel stage Net reach engagement viewthroughrate CTRs CPAs etc to provide insights into campaign performance and recommendations for future campaigns to the planner andor customer

Good attention to detail and high own standards of work

Good Excel working knowledge

Experience in setup of DCO campaigns and have good knowledge of tracking tools

Experience with data management building and integration of audience lists and setup of DCO campaigns

Knowledge of and experience working with brand safety tools eg IAS or DoubleVerify as well as ad verification tools eg Nielsen

Focus DSP Experience Setup Management Optimization and Reporting for online video and display Campaigns in several DSP Platforms like Prio 1 The Trade Desk Prio 2 DV360 Adform Xander Amazon

**Requirements**:
10 to 12 years of experience in managing programmatic campaigns for large clients

Ability to develop and foster relationships with media partners

Proficient in Microsoft Office Suite with knowledge of pivot tables basic formulas and visualizations

**Skills**:
Paid Media

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