Agm - Digital Marketing

5 days ago

Wakad Pune Maharashtra, India Indira Group of Institutes Full time

Generate leads from every possible source while controlling overall ROI and manage monthly, quarterly and annual budgets for the Marketing department
- Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS.
- End-to-end coordination with partner media agencies for successful deployment of campaigns.
- Have managed the budgets of at least 10-15 crores per annum.
- Achieve company sales targets using paid marketing channels: o Google : Search, YouTube, AdWords, GDN, GDC, Pmax,Affiliates, Bing o Meta - Reach, Awareness and conversion, re-targeting o Social : Facebook, Instagram o Education Portals - Shiksha, College Dekho, Career 360, Get my Uni & Others
- Working knowledge of SEO is preferanble

**Education & Skills**:

- . BCA/ MCA, BTech from Top tier University.
- 7- 12 years of brand experience in Agency, Edtech, FMCG, Banking, Airlines, Travel and other service-oriented industries.
- Strong background and experience in lead generation, tech stack, API Integration
- ROAS and ROMI driven mindset

Pay: ₹1,100,000.00 - ₹1,400,000.00 per year

Schedule:

- Day shift

Work Location: In person

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