Regional Marketing Manager
7 days ago
Job description Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot Finance’s overall objectives to drive brand awareness, customer acquisition, and revenue growth. Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact. Brand Promotion: Strengthen Muthoot Finance’s brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations. Market Research: Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments. Cross-functional Collaboration: Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives. Customer Engagement: Develop initiatives to engage customers through targeted promotions, loyalty programs, and community outreach efforts. Budget Management: Manage regional marketing budgets and ensure cost-effective allocation of resources for maximum return on investment. Reporting & Analytics: Provide regular reports on marketing performance, including KPIs and ROI, and adjust strategies based on data insights. Qualifications & Skills: Experience: Minimum 3+ years of marketing experience, ideally within the NBFC or financial services industry. Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (MBA) is preferred. Skills: o Strong understanding of the NBFC landscape and customer segmentation. o Proficiency in digital marketing, social media, SEO/SEM, and content marketing. o Excellent communication, negotiation, and interpersonal skills. o Strong analytical skills with the ability to derive actionable insights from data. o Ability to manage multiple projects simultaneously and meet deadlines. o Leadership capabilities to manage a small team and collaborate with cross-functional stakeholders. Regional Knowledge: Familiarity with the Chennai/Coimbatore market and consumer behavior trends is preferred. Key Attributes: Innovative Mindset: Ability to come up with fresh, creative marketing ideas to drive regional growth. Customer-Centric: Focus on delivering exceptional customer experiences and building longterm relationships. Results-Driven: Strong orientation toward achieving business goals and delivering measurable outcomes. Team Player: Ability to work effectively with cross-functional teams to implement regional marketing initiatives.
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