GM/AVP- Performance Marketing | BFSI | 7+yrs exp

1 day ago

Gurugram, India Michael Page Full time

Be a part of the growing digital channel for a leading brandGrowth opportunityAbout Our ClientThe hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach. The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry.Job Description· Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.· Generate regular reports on campaign performance and present findings to stakeholders.· Work closely with sales, product, and marketing teams to align campaigns with business objectives.· Business Delivery while maintaining COA· Stake holder management· Perform A/B testing on ad creatives, landing pages, and targeting strategies.· Stay updated on industry trends, platform updates, and best practices in paid marketing.Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.The Successful Applicant7-12 years of experience on the brand side (not agency) in BFSI, NBFC, FMCG, Insurance, Fintech, or E-commerceProven ability in stakeholder management and handling large monthly spends (₹5-8 Cr)Strong expertise in performance marketing & paid advertising (Google, Meta, COA management, lead gen campaigns)Hands-on experience with marketing automation & CRM tools (Webengage, Lemnisk, MoEngage, etc.)

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