CRM Specialist

1 week ago

Mumbai, India dentsu Full time

Position Overview: We are seeking a highly skilled Salesforce CDP and Interaction Studio Specialist to join our team. The ideal candidate will be responsible for managing and optimizing our customer data platform and ensuring seamless customer interactions through personalized experiences. This role involves working closely with marketing, IT, and customer service teams to drive data-driven strategies and enhance customer engagement. Key Responsibilities: # Salesforce CDP Management: Implement and manage Salesforce CDP to unify and segment customer data from multiple sources. Ensure data accuracy, cleanliness, and compliance with data governance and privacy regulations. Develop and maintain data integration processes between Salesforce CDP and other systems (CRM, marketing automation, etc.). # Interaction Studio Optimization: Configure and optimize Salesforce Interaction Studio to deliver personalized customer experiences across various channels (web, email, mobile, etc.). Develop and execute real-time interaction strategies to enhance customer journeys and drive engagement. Monitor and analyze interaction data to identify trends, insights, and opportunities for improvement. # Collaboration and Strategy: Work closely with marketing, sales, IT, and customer service teams to align CDP and Interaction Studio initiatives with business goals. Develop and execute data-driven marketing strategies and campaigns based on insights derived from customer data. Provide training and support to team members on using Salesforce CDP and Interaction Studio effectively. # Reporting and Analysis: Create and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and interactions. Conduct regular data analysis to measure the effectiveness of personalization efforts and make data-driven recommendations for improvement. Stay updated with the latest trends and best practices in CDP and customer interaction management. Qualifications: Bachelor's degree in marketing, Computer Science, Information Technology, or a related field. Proven experience with Salesforce CDP and Interaction Studio (certifications are a plus). Strong understanding of data management, data integration, and data governance principles. Proficiency in marketing technologies and tools, including CRM, marketing automation platforms, and analytics tools. Excellent analytical and problem-solving skills with a keen eye for detail. Strong communication and collaboration skills to work effectively with cross-functional teams. Ability to manage multiple projects and prioritize tasks in a fast-paced environment. Preferred Skills: Experience with SQL, data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, R). Knowledge of digital marketing strategies and customer journey mapping. Familiarity with privacy regulations (e.g., GDPR, CCPA) and their impact on customer data management. Certification in Salesforce CDP and Interaction Studio. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment. The chance to make a significant impact on customer experience and business outcomes.

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