CRM/RevOps Specialist
2 weeks ago
CRM / RevOps Specialist
Mumbai, India
ABOUT UNITILE:
For three decades Unitile continues to shine as a beacon of innovation and trust in the building materials industry. As India's No.1 Raised Access Floor Brand and a proud recipient of Asia's Prestigious Rising Brand by BARC, we have consistently set industry benchmarks.
Our commitment to innovation and quality has earned us a place among India's Top 25 Best Workplaces in Manufacturing 2025 and the esteemed Great Place to Work Certification. These accolades reflect our dedication to fostering a positive, collaborative work culture where employees feel valued, empowered, and motivated to excel.
Specializing in modular indoor and outdoor raised flooring systems, structural ceilings, partitions, and acoustics, we enhance spaces with intelligent designs that seamlessly blend form and function. With a proven track record of over 15,000+ clients and over 100 million sq. ft. of successful workplace transformations worldwide, our dynamic team continues to drive innovation and deliver value.
As we look ahead, we remain committed to shaping smarter, more sustainable spaces, ensuring that our legacy of excellence continues to thrive for years to come.
JOB SUMMARY:
We are seeking a CRM / RevOps Specialist to join our Marketing team. The ideal candidate will be responsible to be the Salesforce CRM owner for all brands, ensuring clean data, proper lead routing, Pardot integration, and insightful dashboards connecting marketing to sales outcomes.
KEY RESPONSIBILITIES
- Manage Salesforce CRM setup, customization, and hygiene across the group.
- Create and enforce mandatory fields, validation rules, and data governance policies.
- Duplicate leads/contacts and maintain database accuracy.
- Integrate Salesforce with Pardot to ensure MQLs flow correctly to sales queues.
- Build and maintain dashboards: Leads MQLs SQLs Won, segmented by brand/source.
- Train marketing/sales users on Salesforce processes.
- Deliver monthly funnel and pipeline reports for leadership.
- Ensure journey data and A/B test results from Pardot flow into Salesforce campaigns for unified reporting.
REQUIRED SKILLS, QUALIFICATION AND EXPERIENCE:
Skills:
- Strong knowledge of Salesforce Leads, Opportunities, Campaigns objects.
- Hands-on experience with Salesforce Pardot integration.
- Skilled in dashboard/report building.
- Ability to design MQL workflows and lead assignment rules.
- Analytical and detail-oriented; strong governance mindset
Qualification and Experience:
- 4- 7 years in B2B performance marketing
Salary would be in line with the experience.
ITS MUCH MORE THAN WORK HERE AT UNITILE
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