Head of demand generation

4 days ago

Noida, India Prospecta Software Full time
Head Demand Generation (Digital & Events)
About Prospecta
Founded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia, Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software company. Our flagship product, MDO (Master Data Online), is an enterprise Master Data Management (MDM) platform that facilitates comprehensive data management processes—from creating accurate, compliant, and relevant master data to efficient data disposal. We have established robust processes in asset-intensive industries such as Energy and Utilities, Oil and Gas, Mining, Infrastructure, and Manufacturing.
Culture at Prospecta
At Prospecta, our culture is centred around growth and the excitement of embracing new challenges. We have a passionate team that collaborates seamlessly to create value for our customers. Our diverse backgrounds make Prospecta an exhilarating place to work, bringing a rich tapestry of perspectives and ideas.
We strive to foster an environment that is focused on both professional and personal development. Career progression here isn't just about climbing a ladder—it's about experiencing a continuous flow of exciting, meaningful opportunities that enhance personal development and technical mastery, all under the mentorship of exceptional leaders. Our interconnected organizational structure focuses on agility, responsiveness, and achieving tangible outcomes.
If you're someone who thrives in a dynamic environment, enjoys wearing multiple hats, and is willing to go the extra mile to achieve goals, Prospecta is the workplace for you. We courageously push boundaries in everything we do, while sharing a sense of fun and celebrating both small and big wins.
About the Job
Position: Head Demand Generation (Digital & Events)
Location: Noida
Role Summary: We are seeking an experienced Head of Demand Generation (Digital & Events) to lead and execute digital marketing campaigns and manage event strategies. The ideal candidate will specialize in generating demand, identifying qualified leads, and driving customer engagement.
Key Responsibilities
Digital Demand Generation
Develop and execute data-driven demand generation strategies across digital platforms.
Plan, manage, and optimize multi-channel marketing campaigns (email, social media, paid ads, SEO, etc.) to drive lead generation and engagement.
Leverage analytics to track campaign performance and continuously refine strategies for optimal results.
Event Management
Design and implement demand generation strategies through SAP-specific and general industry events, both virtual and in-person.
Collaborate with the marketing and sales teams to ensure alignment between event goals and business objectives.
Manage event logistics, including planning, execution, and follow-up communication.
Lead Management
Route leads from various regions to respective sales teams, ensuring a seamless handoff process.
Own the conversion of mid-market leads by engaging directly with prospects and guiding them through the sales funnel.
Analyze lead quality and pipeline performance to continuously improve the lead management process.
Collaboration and Leadership
Work closely with sales, product, and marketing teams to align campaigns with company goals.
Lead a team to ensure seamless execution of demand generation initiatives.
Mentor and guide team member(s) to enhance skills and achieve targets.
Must have:
12+ years of proven experience in demand generation, digital marketing, and event management at a global scale.
Strong expertise in marketing tools, CRM platforms, and analytics.
Excellent understanding of lead routing processes and conversion strategies.
Strong analytical mindset with the ability to measure and improve campaign performance.
Expertise in paid media campaigns (Google Ads, Linked In Ads) for B2 B marketing.
Good to have
Hands-on experience with SAP events and campaigns is preferred.
Exceptional project management and communication skills.
Experience working in mid-market and enterprise-level environments.
What will you get:
Benefits:
Competitive salary;
Comprehensive health insurance:
Generous paid time off;
Flexible hybrid working model
Ongoing learning & career development;
Annual company events and workshops.

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