Associate-demand Generation

6 months ago

Noida, India Innovaccer Full time

We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being. After all, that’s what we’ve been doing for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Innovaccer provides the industry’s #1 rated cloud-native data platform that helps healthcare stakeholders improve care quality and outcomes for patients; strengthen financial performance for their organizations; and enhance experiences for both clinicians and consumers—all three pillars that drive healthcare digital transformation. The proof is in the numbers. The Innovaccer platform has been deployed across more than 1,600 hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians, unified patient records for more than 54 million people, and helped healthcare organizations generate over $1 billion in cumulative cost savings. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. But you don’t have to take our word for it: Innovaccer recently achieved Centaur status as one of the fastest-growing companies in healthcare technology. In addition, Innovaccer is recognized as a #1 customer-ranked vendor by both Black Book and KLAS for Population Health Management and is recognized by KLAS as the #1 healthcare data and analytics platform for two years running. See our latest KLAS ranking.

**Working here is** **different.**

We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s toughest problems and why we continue to energetically take on incredible challenges. We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for one another.

At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference. We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.

**Your Role**

We are looking for Associate-Demand Generation who will work hand in hand with Manager - Demand Generation, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns.

**A Day in the Life**
- Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
- Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
- Engage in dialogue to understand client requirements and expectations
- Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
- Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.
- Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
- Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
- Knowledge of Sales funnel and pipeline structure

**What You Need**
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
- Proactive, decisive, independent thinker and should be good into industry research
- Solution-oriented approach with proven ability producing technically accurate, high-quality results
- Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns
- Experience creating task-based and process flow documentation
- Healthcare Domain and Big data Technologies understanding will be plus
- Excellent interpersonal communication skills
- Strong analytical skills with marketing science

**What we offer**
- **Rewards and Recognition**: Feeling like you’re outperforming on your projects? Get recognition for your dedicated efforts and demonstrated work ethic.
- **Health Insurance and Mental Well-being**: We offer health benefits and insurance to you and your family for hospital-related expen

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