Demand Generation Specialist

5 days ago

Noida, India Prospecta Software Full time

Demand Generation Specialist (Digital & Events)

About Prospecta

Founded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia, Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software company. Our flagship product, MDO (Master Data Online), is an enterprise Master Data Management (MDM) platform that facilitates comprehensive data management processes—from creating accurate, compliant, and relevant master data to efficient data disposal. We have established robust processes in asset-intensive industries such as Energy and Utilities, Oil and Gas, Mining, Infrastructure, and Manufacturing.

Culture at Prospecta

At Prospecta, our culture is centred around growth and the excitement of embracing new challenges. We have a passionate team that collaborates seamlessly to create value for our customers. Our diverse backgrounds make Prospecta an exhilarating place to work, bringing a rich tapestry of perspectives and ideas.

We strive to foster an environment that is focused on both professional and personal development. Career progression here isn't just about climbing a ladder—it's about experiencing a continuous flow of exciting, meaningful opportunities that enhance personal development and technical mastery, all under the mentorship of exceptional leaders. Our interconnected organizational structure focuses on agility, responsiveness, and achieving tangible outcomes.

If you're someone who thrives in a dynamic environment, enjoys wearing multiple hats, and is willing to go the extra mile to achieve goals, Prospecta is the workplace for you. We courageously push boundaries in everything we do, while sharing a sense of fun and celebrating both small and big wins.

About the Job

Position: Demand Generation Specialist (Digital & Events)

Location: Noida

Role Summary: We are seeking a detail-oriented Demand Generation Specialist (Digital & Events) to support the execution of digital marketing campaigns and event strategies. Reporting to the Head of Demand Generation, you will focus on driving lead generation, customer engagement, and assisting in the seamless execution of demand generation initiatives.

Key Responsibilities

Digital Demand Generation

Assist in implementing data-driven demand generation strategies across digital platforms.

Support the planning, management, and optimization of multi-channel marketing campaigns (email, social media, paid ads, SEO, etc.).

Monitor campaign performance and provide insights for improvement.

Event Management

Support the execution of demand generation activities through SAP-specific and general industry events, both virtual and in-person.

Assist in event logistics, including planning, coordination, and follow-up communication.

Collaborate with the marketing team to ensure alignment between event goals and business objectives.

Lead Management

Assist in routing leads from various regions to respective sales teams, ensuring a seamless handoff process.

Engage with prospects to qualify leads and guide them through initial stages of the sales funnel.

Analyze lead data and provide recommendations for improvement.

Collaboration and Execution

Work closely with the Head of Demand Generation and cross-functional teams to align campaigns with company objectives.

Coordinate with the sales and product teams to ensure the effective execution of marketing strategies.

Maintain marketing tools and CRM systems for efficient campaign management.

Must have:

  • 3-5 years of experience in demand generation, digital marketing, or event management.
  • Familiarity with marketing tools, CRM platforms, and analytics.
  • Basic understanding of lead generation and conversion processes.
  • Strong analytical skills with an ability to track and improve campaign performance.
  • Experience in managing paid media campaigns (Google Ads, LinkedIn Ads) for B2B marketing.

Good to have

Exposure to SAP events and campaigns is a plus.

Strong organizational and communication skills.

Ability to work in a fast-paced, dynamic environment.

What will you get:

Benefits:

  • Competitive salary;
  • Comprehensive health insurance:
  • Generous paid time off;
  • Flexible hybrid working model
  • Ongoing learning & career development;
  • Annual company events and workshops.

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