Business Development Manager

Business Development Manager – KeeboHealth (HF-RPM Division)

Location: Bangalore

Reporting To: VP, Digital Health

Type: Full-Time

About Tricog:

Tricog is a leading global remote cardiac monitoring and diagnostic company based in Bengaluru that combines artificial intelligence and medical expertise to process digital data and deliver accurate and timely real-time diagnosis of cardiac conditions. With operations in 12+ countries and over 11,000 customers, Tricog has achieved a significant milestone of diagnosing over 22 million patients globally. Tricog's pioneering cloud-connected ECG platform, powered by advanced AI technology, facilitates real-time diagnostics, ensuring timely and precise diagnoses even in geographically remote areas, ultimately saving lives.

About KeeboHealth:

KeeboHealth, a division of Tricog Health, focuses on monitoring remote heart failure patients (HF-RPM). The platform integrates a patient app and a web-based software for doctors, using data from regulatory-approved non-invasive devices such as blood pressure monitors, wearables, and digital weighing scales. This data is analysed through intelligent algorithms to personalise GDMT dosages, significantly reducing heart failure readmissions and improving patient outcomes. With its focus on enhancing chronic disease management, KeeboHealth is aligned with modern personalised and remote care approaches, offering a seamless interface for healthcare providers and patients.

Role Overview:

The Business Development Manager will drive growth in B2B and B2B2C segments by identifying, developing, and managing strategic partnerships with healthcare providers, payers, device manufacturers, and other key stakeholders. The role includes spearheading the adoption of KeeboHealth’s platform across hospitals, healthcare systems, insurance companies, and other institutions, ensuring the HF-RPM solution achieves widespread adoption. This role is also key in expanding KeeboHealth’s reach, establishing long-term business relationships, and contributing to the overall business strategy of KeeboHealth.

Key Responsibilities:

Strategic Partnership Development:

• B2B Segment:
• Build partnerships with hospitals, clinics, and healthcare providers to integrate KeeboHealth’s HF-RPM platform.
• Engage with Key stakeholders and clinical leaders in healthcare organisations to demonstrate the platform's value in reducing heart failure readmissions, optimising GDMT, and improving patient outcomes.
• Develop alliances with payers and insurers to demonstrate the solution's cost-effectiveness and drive adoption within health insurance plans.
• B2B2C Segment:
• Identify opportunities within the B2B2C space , working with hospitals, healthcare systems, and insurers to deliver KeeboHealth’s platform directly to patients under their care, enabling scalable adoption.
• Partner with corporate wellness programs and employer-sponsored healthcare services to integrate HF-RPM solutions into their patient care models.
• Market Adoption & Expansion:
• Drive adoption in both segments, ensuring the platform is integrated effectively into healthcare systems and reaches patients through direct-to-consumer (B2C) models where applicable.
• Analyse different adoption patterns, adapting sales strategies to cater to the needs of various stakeholders in each segment.
• International Expansion:
• Support KeeboHealth's expansion into new markets by leveraging Tricog’s global presence in 12+ countries, building new partnerships and establishing the HF-RPM solution in geographies beyond the current footprint.
• Collaborate with Tricog’s global teams to understand market needs and regulatory environments to ensure a smooth market entry for KeeboHealth’s solutions.

Sales and Revenue Growth:

• Develop and implement sales strategies to achieve revenue targets in B2B and B2B2C segments.
• Lead the sales cycle from prospecting to closing, ensuring a seamless transition from business development to account management and customer onboarding.
• Work closely with the marketing and sales teams to craft compelling go-to-market strategies, targeting healthcare providers, patients, and payers.

Market Research & Strategy:

• Conduct market research to identify potential business opportunities, focusing on chronic disease management and the growing need for remote patient monitoring solutions in heart failure care.
• Stay updated on competitor activities and emerging trends within healthcare ecosystems to continuously refine KeeboHealth’s market positioning.
• Provide regular insights to the leadership team about market dynamics and potential growth areas.

Product & Service Development:

• Collaborate with the product development team to gather feedback from healthcare providers and end-users, ensuring that the HF-RPM platform addresses the needs of both clinicians and patients
• Support the development of product features tailored to the needs of different customer segments, enabling better adoption in various healthcare settings.
• Assist in designing product roadmaps based on market demand and user feedback, ensuring the platform remains competitive and effective.

Stakeholder Management:

• Build relationships with key stakeholders, including healthcare professionals, insurance executives, regulatory bodies, and technology partners.
• Represent KeeboHealth and Tricog at industry conferences, networking events, and trade shows to increase brand visibility and develop new business leads.

Customer Engagement:

• Engage with customers post-sale to ensure successful implementation and support healthcare providers in maximising the use of the HF-RPM platform.
• Drive retention and satisfaction through regular touchpoints, identifying up-sell and cross-sell opportunities.
• Utilise customer feedback to improve user experience and enhance platform functionality.

Reporting and Analytics:

• Provide detailed reports to senior leadership on key business development metrics, sales performance, partnership success, and market expansion efforts
• Use data-driven insights to forecast growth opportunities and make strategic recommendations for future investments in business development.

Required Qualifications:

• Bachelor’s degree in Business Administration, Healthcare Management , Life Sciences, or a related field (MBA preferred).
• 5+ years of experience in business development, sales, or strategic partnerships, with experience in the healthcare, medical devices, or digital health industries .
• Proven experience managing sales and partnerships in both B2B and B2B2C segments within healthcare.
• Strong knowledge of remote patient monitoring, chronic disease management, and cardiovascular healthcare solutions is highly desirable.
• Demonstrated ability to build relationships with key decision-makers, clinicians, and healthcare administrators.
• Strong understanding of healthcare regulations, compliance, and payer systems.

Skills & Competencies:

• Strong communication, negotiation, and presentation skills
• Ability to work independently in a fast-paced environment while collaborating effectively with cross-functional teams.
• Strategic thinker with a proven ability to drive long-term value in complex healthcare environments.
• Analytical skills and ability to conduct detailed market research and business strategy development.
• High level of initiative and self-motivation with a focus on achieving results.