keeplearning | Marketing Manager | bangalore
2 weeks ago
Job Title: Marketing Manager - Executive Learning Programs
Location: Bengaluru
Company: DSJ Keep Learning
Key Responsibilities:
Growth & Acquisition Leadership:
- Lead the marketing efforts to drive growth and student acquisition for the Executive Learning programs and develop successful media plans.
- Develop and execute comprehensive marketing strategies, ensuring alignment with business goals and collaboration with sales teams to create a robust pipeline of qualified leads.
Marketing Operations:
- Manage and motivate a marketing team towards achieving common goals, providing leadership, guidance, and support across various marketing roles.
- Foster a high-performance culture within the team, ensuring clear objectives and accountability while encouraging creativity and innovation.
Strategic Marketing & Campaigns:
- Oversee the development of inbound and outbound marketing campaigns, utilizing multiple channels including digital marketing, content marketing, email, and social media to drive lead generation and enrollment.
- Work closely with the program managers to drive operations and strategy for the business unit.
Collaboration & Reporting:
- Collaborate closely with the Creative Head, Performance Marketing Head, and other team leaders to ensure campaigns are aligned and optimized for success.
- Report directly to management on progress, performance metrics, and goal completion, providing insights and recommendations for continuous improvement.
Industry Knowledge & Insights:
- Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders.
- Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach.
Qualifications:
Experience:
- Minimum of 4-5 years of experience in marketing, with a strong emphasis on executive education, professional development, or higher education.
- Proven leadership experience in managing and growing a marketing team, driving results through a combination of inbound and outbound marketing strategies.
Skills & Knowledge:
- Expertise in marketing strategies, lead generation, and sales pipeline management, with a demonstrated ability to meet or exceed targets.
- Strong understanding of executive education and the nuances of marketing to professionals seeking continued learning and development.
- Ability to collaborate with cross-functional teams and drive strategy while ensuring operational efficiency.
Leadership & Communication:
- Strong leadership capabilities, with a focus on motivating teams to achieve collective success.
- Excellent communication skills, with the ability to present progress reports and insights to senior management and stakeholders effectively.
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