Marketing manager

1 week ago


Bangalore, India Keeplearning Full time

Key Responsibilities:   Growth & Acquisition Leadership:  Lead the marketing efforts to drive growth and student acquisition for the Executive Learning programs and develop successful media plans.  Develop and execute comprehensive marketing strategies, ensuring alignment with business goals and collaboration with sales teams to create a robust pipeline of qualified leads.    Marketing Operations:  Manage and motivate a marketing team towards achieving common goals, providing leadership, guidance, and support across various marketing roles.  Foster a high-performance culture within the team, ensuring clear objectives and accountability while encouraging creativity and innovation.    Strategic Marketing & Campaigns:  Oversee the development of inbound and outbound marketing campaigns, utilizing multiple channels including digital marketing, content marketing, email, and social media to drive lead generation and enrollment.  Work closely with the program managers to drive operations and strategy for the business unit.  Collaboration & Reporting:  Collaborate closely with the Creative Head, Performance Marketing Head, and other team leaders to ensure campaigns are aligned and optimized for success.  Report directly to management on progress, performance metrics, and goal completion, providing insights and recommendations for continuous improvement.    Industry Knowledge & Insights:  Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders.  Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach.    Qualifications:    Experience:  Minimum of 4-5 years of experience in marketing, with a strong emphasis on executive education, professional development, or higher education.  Proven leadership experience in managing and growing a marketing team, driving results through a combination of inbound and outbound marketing strategies.    Skills & Knowledge:  Expertise in marketing strategies, lead generation, and sales pipeline management, with a demonstrated ability to meet or exceed targets.  Strong understanding of executive education and the nuances of marketing to professionals seeking continued learning and development.  Ability to collaborate with cross-functional teams and drive strategy while ensuring operational efficiency. 


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