Meta Ads Specialist
1 week ago
We're looking for an experienced Meta Ads Specialist with in-depth knowledge of Google Ads to join our dynamic team. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook, Instagram, and other Meta platform advertising campaigns.
Key Responsibilities:
- Lead and manage Meta advertising campaigns across Facebook, Instagram, and other Meta platforms.
- Develop and implement advertising strategies to drive lead generation, sales, and brand awareness.
- Monitor and analyze campaign performance metrics to optimize ad spend, targeting, and creative.
- Collaborate with internal teams to design and execute cross-platform campaigns, combining Meta Ads with Google Ads.
- Conduct A/B testing to refine ad creatives, audience targeting, and campaign strategies.
- Provide regular reports and insights to clients on campaign performance and recommendations for optimization.
- Stay up to date with the latest trends and updates on Meta platforms and Google Ads.
Qualifications:
- Minimum 5 years of hands-on experience managing Meta Ads (Facebook, Instagram, etc.) and Google Ads campaigns.
- Strong understanding of digital advertising strategies, including targeting, bidding, and creative optimization.
- Proficiency with advertising platforms like Facebook Ads Manager, Google Ads, and other related tools.
- Experience with advanced analytics tools and a strong data-driven mindset.
- Excellent communication skills and ability to work collaboratively in a team environment.
- Google Ads certification and Meta Blueprint certification preferred.
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