Meta Ads Attribution Specialist

1 week ago


India 404 DM Full time

What You’ll Do:


1. Audit and Enhance Meta Ads Systems:


- Review and optimize current Meta Ads event tracking setups, including


pixel implementation and offline data integrations.


- Identify and fix errors or inefficiencies to improve performance.


2. Design Custom Attribution Solutions:


- Create systems to attribute sales accurately to specific locations.


- Address challenges such as geofencing overlaps and misattributions.


- Implement custom events and tracking codes on websites and apps.


3. Improve Reporting and Data Accuracy:


- Ensure the integrity of tracking data to support better campaign


decisions.


- Collaborate with teams to integrate new tracking solutions seamlessly.


What We’re Looking For:


- Proven expertise in Meta Ads event tracking and attribution.


- Strong knowledge of offline conversion tracking and automation tools (e.g.,


Cronjob).


- Experience solving attribution challenges in multi-location setups.


- Proficiency in web development languages (e.g., JavaScript) for custom


tracking.


- Strong analytical skills with attention to data accuracy and performance.


- A problem-solver who can diagnose and fix complex tracking issues.


- Expertise in offline conversion tracking.


Role Details:


- Location: Remote


- Experience: 3 years





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