Campaign Specialist

4 weeks ago

Pune, India Digikore Digital Full time

Position: Campaign Specialist/ Paid Add Specialist

Experience: 8-10 Years

Location: Pune (WFO)

Type: Full-Time

Job Summary:

We are seeking a seasoned digital marketing strategist with proven experience in a digital marketing agency environment. The ideal candidate will have 8–10 years of hands-on expertise in developing and executing strategies across organic and paid channels, primarily in B2C markets. You will be responsible for driving growth metrics such as app downloads, paid tool sign-ups, and user acquisition through a blend of data-driven and creative strategies.

Key Responsibilities:

  1. Strategic Planning and Execution:
  • Develop and manage end-to-end digital marketing strategies tailored for B2C clients, with a focus on app downloads, tool sign-ups, and customer acquisition.
  • Leverage agency best practices to optimize multi-channel campaigns (paid and organic), ensuring alignment with client objectives and KPIs.
  • Design and implement high-impact funnels to drive conversions across multiple client accounts.
  1. Campaign Management and Optimization:
  • Plan, execute, and manage paid campaigns on Google Ads, Facebook, Instagram, and other key channels, focusing on ROI and budget efficiency.
  • Use A/B testing and iterative strategies to refine campaigns for maximum impact, utilizing data to make real-time optimizations.
  • Regularly review and adjust bid strategies, creative elements, and targeting to ensure high performance across all client campaigns.
  1. Organic Growth and SEO:
  • Spearhead SEO efforts to drive organic traffic and increase client visibility, utilizing on-page and off-page tactics.
  • Collaborate with the content team to develop and optimize SEO-friendly content that aligns with client goals and audience preferences.
  • Conduct market and competitive analysis to identify organic growth opportunities for clients and adjust strategies accordingly.
  1. User Acquisition and Retention:
  • Drive user acquisition for clients through targeted app download campaigns, including ASO (App Store Optimization).
  • Implement strategies to retain and engage users, increase conversions, and lower churn, using insights from campaign performance.
  • Work on innovative approaches to enhance client app engagement, paid tool sign-ups, and overall conversion metrics.
  1. Analytics and Reporting:
  • Use tools such as Google Analytics, HubSpot, and Mixpanel to generate insightful reports, presenting data in a clear, actionable format for clients.
  • Provide clients with monthly performance reports, analysis, and strategic recommendations to drive continuous improvement.
  • Track KPIs such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and conversion rates to measure success and make data-informed adjustments.
  1. Cross-Functional Collaboration:
  • Collaborate effectively with agency teams (design, content, product) to ensure cohesive and impactful campaigns.
  • Partner closely with account managers to understand client needs, expectations, and provide strategic insights during review meetings.
  • Support the sales team by offering insights on client pitches and refining marketing strategies to fit unique client objectives.

Requirements:

  • Experience: 8-10 years of digital marketing experience within an agency setting, with a strong focus on both organic and paid strategies for B2C clients.
  • Technical Skills: Proficient in Google Ads, Facebook Ads, SEO tools (e.g., Ahrefs, SEMrush), ASO tools, and analytics software like Google Analytics.
  • Campaign Expertise: Demonstrated success in driving app downloads, paid tool sign-ups, and client growth through multi-channel digital campaigns.
  • Analytical Skills: Strong ability to interpret data, track KPIs, and make data-informed decisions to optimize client campaigns.
  • Project Management: Excellent organizational skills, adept at managing multiple client projects and meeting tight deadlines.

Preferred Qualifications:

  • Prior experience with influencer marketing and affiliate programs is advantageous.
  • Familiarity with marketing automation and CRM tools.
  • Certifications in Google Analytics, PPC, or digital marketing are a plus.

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