AdTech Campaign Optimization Specialist

3 days ago


Pune, Maharashtra, India PubMatic Full time
Unlock Your Potential as an AdTech Campaign Optimization Specialist

We are seeking a highly skilled and motivated individual to join our team as an AdTech Campaign Optimization Specialist. As a key member of our team, you will be responsible for optimizing ad campaigns to drive maximum ROI for our clients.

About PubMatic:

PubMatic is a leading independent technology company that empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization. Our sell-side platform enables marketers to drive return on investment and reach addressable audiences across ad formats and devices.

About the Role:

As an AdTech Campaign Optimization Specialist, you will work closely with our sales, marketing, and product teams to execute PMP deals within established service level agreements. You will analyze campaign data, identify areas for improvement, and develop strategies to optimize ad spend. Additionally, you will leverage our analytics tools to monitor performance and troubleshoot under-performing campaigns.

Key Responsibilities:

  • Manage PMP deal setup and optimization on the PubMatic system
  • Work with internal teams globally to execute PMP deals within established service level agreements
  • Analyze campaign data to identify areas for improvement and develop strategies to optimize ad spend
  • Leverage PubMatic's Analytics to monitor performance and troubleshoot under-performing campaigns
  • Document standard operating procedures for deal setup, troubleshooting playbooks, and escalation management

Requirements:

To be successful in this role, you will need:

  • Bachelor's degree in a related field (e.g., Computer Science, Marketing)
  • 2-4 years of experience in AdTech or a related field
  • Knowledge of DCM, GAM, DSP, SSP, and Ad exchanges workflow
  • Good understanding of Private Marketplaces (PMP)
  • Proficiency in Excel, preferably Excel Macros
  • Excellent campaign optimization and reporting skills

What We Offer:

At PubMatic, we offer a competitive salary of $80,000 - $110,000 per year, depending on experience. In addition, we provide a comprehensive benefits package, including health insurance, stock options, and paid time off.

Join Our Team:

If you are a motivated and experienced professional looking for a challenging role in AdTech, please submit your application. We look forward to hearing from you



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