Campaign Specialist

4 weeks ago

Pune, India Digikore Digital Full time
Position: Campaign Specialist/ Paid Add Specialist

Experience: 8-10 Years

Location: Pune (WFO)

Type: Full-Time

Job Summary:

We are seeking a seasoned digital marketing strategist with proven experience in a digital marketing agency environment. The ideal candidate will have 8–10 years of hands-on expertise in developing and executing strategies across organic and paid channels, primarily in B2C markets. You will be responsible for driving growth metrics such as app downloads, paid tool sign-ups, and user acquisition through a blend of data-driven and creative strategies.

Key Responsibilities:

1. Strategic Planning and Execution:

- Develop and manage end-to-end digital marketing strategies tailored for B2C clients, with a focus on app downloads, tool sign-ups, and customer acquisition.- Leverage agency best practices to optimize multi-channel campaigns (paid and organic), ensuring alignment with client objectives and KPIs.- Design and implement high-impact funnels to drive conversions across multiple client accounts.

1. Campaign Management and Optimization:

- Plan, execute, and manage paid campaigns on Google Ads, Facebook, Instagram, and other key channels, focusing on ROI and budget efficiency.- Use A/B testing and iterative strategies to refine campaigns for maximum impact, utilizing data to make real-time optimizations.- Regularly review and adjust bid strategies, creative elements, and targeting to ensure high performance across all client campaigns.

1. Organic Growth and SEO:

- Spearhead SEO efforts to drive organic traffic and increase client visibility, utilizing on-page and off-page tactics.- Collaborate with the content team to develop and optimize SEO-friendly content that aligns with client goals and audience preferences.- Conduct market and competitive analysis to identify organic growth opportunities for clients and adjust strategies accordingly.

1. User Acquisition and Retention:

- Drive user acquisition for clients through targeted app download campaigns, including ASO (App Store Optimization).- Implement strategies to retain and engage users, increase conversions, and lower churn, using insights from campaign performance.- Work on innovative approaches to enhance client app engagement, paid tool sign-ups, and overall conversion metrics.

1. Analytics and Reporting:

- Use tools such as Google Analytics, HubSpot, and Mixpanel to generate insightful reports, presenting data in a clear, actionable format for clients.- Provide clients with monthly performance reports, analysis, and strategic recommendations to drive continuous improvement.- Track KPIs such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and conversion rates to measure success and make data-informed adjustments.

1. Cross-Functional Collaboration:

- Collaborate effectively with agency teams (design, content, product) to ensure cohesive and impactful campaigns.- Partner closely with account managers to understand client needs, expectations, and provide strategic insights during review meetings.- Support the sales team by offering insights on client pitches and refining marketing strategies to fit unique client objectives.

Requirements:

- Experience: 8-10 years of digital marketing experience within an agency setting, with a strong focus on both organic and paid strategies for B2C clients.- Technical Skills: Proficient in Google Ads, Facebook Ads, SEO tools (e.g., Ahrefs, SEMrush), ASO tools, and analytics software like Google Analytics.- Campaign Expertise: Demonstrated success in driving app downloads, paid tool sign-ups, and client growth through multi-channel digital campaigns.- Analytical Skills: Strong ability to interpret data, track KPIs, and make data-informed decisions to optimize client campaigns.- Project Management: Excellent organizational skills, adept at managing multiple client projects and meeting tight deadlines.

Preferred Qualifications:

- Prior experience with influencer marketing and affiliate programs is advantageous.- Familiarity with marketing automation and CRM tools.- Certifications in Google Analytics, PPC, or digital marketing are a plus.

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