Propositions manager

1 month ago

Mumbai, India Kotak Mahindra Bank Full time
Job purpose:
Creating Propositions and liase with Channel to increase penetration of the proposition. Ensuring Best in Class Propositions are built across the segment to attract customers and increase usage of products by customer. The core philosophy of the "Proposition" model is Customer-in vs Product-out.
Key responsibilities:
Identification of growth opportunities:
The key deliverables will to have a deep insightful understanding of the customer needs, use the insights to build a world-class proposition for these segments
Execute the propositions through the right distribution models (Physical, Digital, Voice), keep evolving and improving portfolio metrics, create Segment WOW, ensure significant share of bank business & portfolio growth comes from these segments & manage the P&L of these segments
Obsess about the customer & creating the best-in-class proposition & subsequent experience for them. Must come from a background of developing products and scaling them up
Customer Service:
Understanding customer life cycle and commercialize the right proposition to the client for deeper wallet and cross sell.
Liaising with propositions team in developing client segment-based proposition that encompasses complete ecosystem including employees, promoters, family, Individual/Proprietary Firm, Private/Public Limited Co, Supply Chain, business firms and other shareholders of the company
Need to have the mindset looking for real problems consumers face and building iterative solutions and prototypes to solve those consumer problems meaningfully. Own customer research, acquisition and work closely with product and distribution teams to actualize and execute the proposition. To do this they will need to understand growth hacking, Performance marketing and be good at Customer analytics
Focus on the various Touchpoints with the customer
Focuses on the Pricing of the Bundled Proposition with respective Product Team
Frequent customer interactions required in this role to understand customer needs and align the proposition with respect to needs
Stakeholder and Channel Management:
Constantly share rapport with the operating units to customize and develop solutions.
This role includes deep insights of customer’s stated / unstated needs and creating evergreen propositions to support the cycle of existing portfolio.
Ensure customer solutions and offers are proposition led based on customer needs leveraging all available products offerings across wealth, assets and liabilities coupled with a level of service superior to competitors and create differentiators
Need to Partner with the Proposition team & bundle the Proposition & then liase with Product team and Price it accordingly
Branding:
This role includes deep insights of customer’s stated / unstated needs and creating evergreen propositions to support the cycle of existing portfolio.
Marketing & communication strategy to promote bank’s offerings with well-defined execution plan
Brand building with respect to the positioning of business banking in Kotak
Managing Legal risk:
Understanding of the Legalities in Building propositions and ensuring all risks are mitigated proactively. Strong acumen of possible legal complexities and guidance on the same. Effective coordination with various stakeholders for compliance.
Evaluate risk when business decisions are made, demonstrating particular consideration for the bank’s reputation, it’s business and assets, by driving compliance with applicable laws, rules and regulations
Key requirements:
Must have a deep domain expertise in product portfolio of Assets & Liabilities
Candidate should have a pedigree from premier institute Master’s degree from Premier Institute
Over 4 years’ experience in product management, preferably in formulating proposition strategies and/or managing value proposition portfolios
Outstanding analytical and quantitative capabilities
Critical thinking; thinks outside the box and above and beyond conventional wisdom
Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies
Displays a leadership presence; commands respect and will earn trust of senior leaders
Multi-tasks productively and reliably, while managing conflicting priorities

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