Content Marketing Team Lead

1 week ago


Bangalore, India Talks About People HR Solutions Full time
Role: Marketing Lead – Premium Lifestyle & Retail Brand Experience: 8–10 Years
Education: MBA (Marketing preferred from a premier institute)

Are you a strategic, creative, and business-savvy marketing leader ready to shape the voice of a fast-growing lifestyle & retail brand? This role is perfect for someone who thrives at the intersection of brand strategy, digital marketing, and consumer engagement — while driving growth across both online and offline channels.

✨ Lead brand strategy & positioning, ensuring a strong identity across touchpoints.

Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.

Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.

Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.

Manage marketing budgets & ROI tracking across channels and agencies.

Mentor and inspire a diverse marketing team to drive creativity and performance.

#8–10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.

Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.

Passionate about brands, categories, and products with a consumer-first mindset.

#Work with a purpose-led, design-first premium lifestyle brand.

Shape the future voice of a leading consumer brand that celebrates individuality and self-expression.

#
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