
Content Marketing Team Lead
1 week ago
Education: MBA (Marketing preferred from a premier institute)
Are you a strategic, creative, and business-savvy marketing leader ready to shape the voice of a fast-growing lifestyle & retail brand? This role is perfect for someone who thrives at the intersection of brand strategy, digital marketing, and consumer engagement — while driving growth across both online and offline channels.
✨ Lead brand strategy & positioning, ensuring a strong identity across touchpoints.
Conceptualize and execute integrated marketing campaigns (digital, ATL, BTL) for product launches, festivals, and brand milestones.
Drive digital-first growth through performance marketing, SEO/SEM, social media, influencer partnerships, and e-commerce campaigns.
Partner with retail & visual merchandising teams to boost footfalls, in-store activations, and localized marketing.
Manage marketing budgets & ROI tracking across channels and agencies.
Mentor and inspire a diverse marketing team to drive creativity and performance.
#8–10 years of marketing experience (product + communications) in retail, lifestyle, fashion, or FMCG industries.
Strong knowledge of brand building, ATL/BTL media, digital & social media, content, and influencer marketing.
Passionate about brands, categories, and products with a consumer-first mindset.
#Work with a purpose-led, design-first premium lifestyle brand.
Shape the future voice of a leading consumer brand that celebrates individuality and self-expression.
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